OverTake Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OverTake's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OverTake.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OverTake
App Name : OverTake
Logo：
OS : Android
Network : Instagram,Messenger,Facebook
Developer : Kwalee Ltd
Publisher : Instagram,Rorys Restaurant Origins - Culinary School,Cute Photo Blender Pic Editor,Real Billiards 2015,My Baby 3 (Virtual Pet),Mobfish Hunter,Animal Print Keyboard Changer,Galaxy Live Wallpaper
Total creative ads during the time period : 267
Duration : 419
Popularity : 39,639
Check ASO Keywords of OverTake
2. OverTake’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OverTake in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OverTake in the recent period. As of 2021-05-11, among the OverTake‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-11, OverTake's the proportion of networks impressions are placed like this:
AdColony's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-11, OverTake‘s network with the most ads is AdColony and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of OverTake
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OverTake. We can see some advertising trends.
Top 1 Ad Creative of OverTake
Ad Details ：
Headline ：Play OverTake!
Text ：Avoid head-on collisions!
Top 2 Ad Creative of OverTake
Ad Details ：
Headline ：Play OverTake!
Text ：Avoid head-on collisions!
Top 3 Ad Creative of OverTake
Ad Details ：
Headline ：Play OverTake!
Text ：Avoid head-on collisions!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 183 | 183 | 183 |
| Popularity | 993 | 993 | 992 |
| Dimensions | 320 x 400 | 400 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Norway,Germany,United Kingdom,Switzerland,Italy,United States,Guinea Bissau,Malaysia | Sweden,Czech,Luxembourg,United States,Norway,United Kingdom,Malaysia,Italy,Guinea Bissau,Australia,Switzerland,Spain,Austria,Germany,American Samoa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OverTake in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free OverTake's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OverTake, you can click the app name below to view related reports, or you can find more info in ASOTools.