OVO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OVO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OVO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OVO
App Name : OVO
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : PT Visionet Internasional
Publisher : Instagram,Treehouse Table,USA Weather forecast,YouCam Nails - Manicure Salon for Custom Nail Art,Vegan Recipes - Free Vegan Food Cookbook,Video Collage Maker,Korean Food Recipes - 10k Recipes,Universal Email App
Total creative ads during the time period : 1,276
Duration : 1,049
Popularity : 139,301
Check ASO Keywords of OVO
2. OVO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OVO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OVO in the recent period. As of 2021-03-15, among the OVO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 66.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, OVO's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, OVO‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of OVO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OVO. We can see some advertising trends.
Top 1 Ad Creative of OVO
Ad Details ：
Headline ：Lebih Praktis, Cukup #pakeOVOaja
Text ：Pesan GrabFood, sampe Online Shopping, bisa lebih hemat #pakeOVOaja.
Top 2 Ad Creative of OVO
Ad Details ：
Headline ：Lebih Praktis, Cukup #pakeOVOaja
Text ：Pesan GrabFood, Shopping di Tokopedia, Beli Pulsa sampai Bayar Tagihan, Cukup #pakeOVOaja
Top 3 Ad Creative of OVO
Ad Details ：
Headline ：Main dan Tangkap bola CATCHBACK-nya
Text ：Main CATCHBACK dan dapetin cashback hingga 30% untuk shopping, beli makanan dan minuman favorit sampai penuhi kebutuhan sehari-hari mu di rumah.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 266 | 266 | 158 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 400 x 400 | 400 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 3 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for OVO in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free OVO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OVO, you can click the app name below to view related reports, or you can find more info in ASOTools.