Oční optika Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Oční optika's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Oční optika.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Oční optika
App Name : Oční optika
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Klara Seidlova
Publisher : Instagram,Facebook
Total creative ads during the time period : 118
Duration : 566
Popularity : 49,104
Check ASO Keywords of Oční optika
2. Oční optika’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Oční optika in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Oční optika in the recent period. As of 2021-02-23, among the Oční optika‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-23, Oční optika's the proportion of networks impressions are placed like this:
Facebook's proportion is 54.11%,
Instagram's proportion is 29.32%,
Messenger's proportion is 16.57%,
's proportion is ,
's proportion is .
In the date of 2021-02-23, Oční optika‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Oční optika
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Oční optika. We can see some advertising trends.
Top 1 Ad Creative of Oční optika
Ad Details ：
Headline ：Nyní akce 1+1
Text ：Objednejte si brýle online ➡ Eshop OptikDoDomu.cz ➡ Druhé brýle zdarma
Top 2 Ad Creative of Oční optika
Ad Details ：
Headline ：Nyní akce 1+1
Text ：Akce 1+1 = druhé dioptrické brýle zdarma
Top 3 Ad Creative of Oční optika
Ad Details ：
Headline ：Brýle s filtrem modrého světla
Text ：Většina displejů vám přináší pořádnou várku nebezpečného modrého světla.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 207 | 207 | 207 |
| Popularity | 994 | 994 | 994 |
| Dimensions | 480 x 600 | 337 x 600 | 480 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Czech | Czech | Czech |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Oční optika in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Oční optika's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Oční optika, you can click the app name below to view related reports, or you can find more info in ASOTools.