Pacific Place Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pacific Place's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pacific Place.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pacific Place
App Name : Pacific Place
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Swire Properties Ltd
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 21
Duration : 701
Popularity : 1,757
Check ASO Keywords of Pacific Place
2. Pacific Place’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pacific Place in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pacific Place in the recent period. As of 2020-10-20, among the Pacific Place‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-20, Pacific Place's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-20, Pacific Place‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Pacific Place
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pacific Place. We can see some advertising trends.
Top 1 Ad Creative of Pacific Place
Ad Details ：
Headline ：Pacific Place
Text ：Explore Pacific Place and discover an elevated guest experience from 'above'. Key Features: 1) Gain access to mall information, latest news and events at Pacific Place, and our loyalty programme, above. Collect points and redeem rewards as an above member to enjoy an elevated guest experience. 2)...
Top 2 Ad Creative of Pacific Place
Ad Details ：
Headline ：
Text ：Introducing the new Pacific Place app. Enjoy exclusive in-app offers, membership function and more - all in the palm of your hand.
Top 3 Ad Creative of Pacific Place
Ad Details ：
Headline ：
Text ：Introducing the new Pacific Place app. Enjoy exclusive in-app offers, membership function and more - all in the palm of your hand.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 117 | 25 | 25 |
| Popularity | 585 | 129 | 128 |
| Dimensions | 2048 x 1366 | 1334 x 2000 | 1334 x 2000 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Hong Kong | Hong Kong | Hong Kong |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pacific Place in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Pacific Place's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pacific Place, you can click the app name below to view related reports, or you can find more info in ASOTools.