PagoFX: Low-Cost International Money Transfer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PagoFX: Low-Cost International Money Transfer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PagoFX: Low-Cost International Money Transfer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PagoFX: Low-Cost International Money Transfer
App Name : PagoFX: Low-Cost International Money Transfer
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : PagoFX Holdco S.L.
Publisher : Instagram,Facebook,Slingo Showcase,Gutenberg Project,Wishes & Quotes ~ Birthday, Wedding, Love and more,Rich Kings:Money play
Total creative ads during the time period : 1,847
Duration : 386
Popularity : 160,474
Check ASO Keywords of PagoFX: Low-Cost International Money Transfer
2. PagoFX: Low-Cost International Money Transfer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PagoFX: Low-Cost International Money Transfer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PagoFX: Low-Cost International Money Transfer in the recent period. As of 2021-05-01, among the PagoFX: Low-Cost International Money Transfer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 56.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 43.24%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-01, PagoFX: Low-Cost International Money Transfer's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.24%,
Messenger's proportion is 26.95%,
Facebook's proportion is 25.26%,
Audience Network's proportion is 20.55%,
's proportion is .
In the date of 2021-05-01, PagoFX: Low-Cost International Money Transfer‘s network with the most ads is Facebook and its proportion is 27.03%.
3. Top 3 Ad Creative Analysis of PagoFX: Low-Cost International Money Transfer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PagoFX: Low-Cost International Money Transfer. We can see some advertising trends.
Top 1 Ad Creative of PagoFX: Low-Cost International Money Transfer
Ad Details ：
Headline ：No Fee Money Transfers.
Text ：We\x27ve waived fees for money transfers up to £3,000 per user. Limits apply – see our T\x26Cs.
Top 2 Ad Creative of PagoFX: Low-Cost International Money Transfer
Ad Details ：
Headline ：PagoFX, by Santander
Text ：
Top 3 Ad Creative of PagoFX: Low-Cost International Money Transfer
Ad Details ：
Headline ：PagoFX, by Santander
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 346 | 99 | 91 |
| Popularity | 973 | 801 | 724 |
| Dimensions | 512 x 250 | 400 x 224 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | Audience Network | |
| Related Ads | 19 | 1 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PagoFX: Low-Cost International Money Transfer in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free PagoFX: Low-Cost International Money Transfer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PagoFX: Low-Cost International Money Transfer, you can click the app name below to view related reports, or you can find more info in ASOTools.