Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ
App Name : Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : eureka,Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,Facebook,Drift Mania Championship,SmartNews,PhotoGrid Video Collage maker
Total creative ads during the time period : 1,780
Duration : 2,108
Popularity : 204,087
Check ASO Keywords of Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ
2. Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ in the recent period. As of 2021-03-15, among the Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.6%,
Instagram's proportion is 25.6%,
Messenger's proportion is 25.6%,
Facebook's proportion is 23.21%,
's proportion is .
In the date of 2021-03-15, Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ. We can see some advertising trends.
Top 1 Ad Creative of Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ
Ad Details ：
Headline ：Pairs(ペアーズ) 恋活・婚活 マッチングアプリ
Text ：私たち、「お酒好き」コミュで出会いました🍺 Pairsでかわいい彼女を見つけませんか？ まずは写真を見てみる！ https://t.co/AsDuh9lzIv
Top 2 Ad Creative of Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ
Ad Details ：
Headline ：Pairs(ペアーズ) 恋活・婚活 マッチングアプリ
Text ：私たち、「カメラ好き」コミュで出会いました📷 Pairsでかわいい彼女を見つけませんか？ まずは写真を見てみる！
Top 3 Ad Creative of Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ
Ad Details ：
Headline ：Pairs(ペアーズ) 恋活・婚活 マッチングアプリ
Text ：私たち、「カフェ好き」コミュで出会いました☕ Pairsでかわいい彼女を見つけませんか？ まずは写真を見てみる！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 584 | 414 | 406 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 240 x 240 | 600 x 600 | |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pairs(ペアーズ) 恋活・婚活のためのマッチングアプリ, you can click the app name below to view related reports, or you can find more info in ASOTools.