Paralenz Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Paralenz's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Paralenz.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Paralenz
App Name : Paralenz
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Paralenz
Publisher : Instagram,Facebook,GulogGratis,BeautyPlus - Best Selfie Cam & Easy Photo Editor,appsGratis,Light Bible: Daily Verses, Prayer, Audio Bible
Total creative ads during the time period : 114
Duration : 575
Popularity : 34,634
Check ASO Keywords of Paralenz
2. Paralenz’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Paralenz in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Paralenz in the recent period. As of 2021-03-16, among the Paralenz‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 55.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.44%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Paralenz's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.83%,
Instagram's proportion is 24.88%,
Audience Network's proportion is 24.65%,
Facebook's proportion is 24.63%,
's proportion is .
In the date of 2021-03-16, Paralenz‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Paralenz
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Paralenz. We can see some advertising trends.
Top 1 Ad Creative of Paralenz
Ad Details ：
Headline ：BLACK devient BLEU VENDREDI
Text ：
Top 2 Ad Creative of Paralenz
Ad Details ：
Headline ：Pre-order Vaquita
Text ：¡Reserva ahora nuestra nueva cámara de inmersión, la Paralenz Vaquita! De uso intuitivo, aluminio de calidad marina, fácil de sujetar y montar – ¡El primer lote se ha agotado en 24 horas!
Top 3 Ad Creative of Paralenz
Ad Details ：
Headline ：Pre-order Vaquita
Text ：Bestelle unsere neue Unterwasserkamera vor, die Paralenz Vaquita! Intuitive Handhabung, Aluminium in Marine-Härte, einfach zu halten und anzubringen – Erster Schub nach 24 Std. ausverkauft,
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 403 | 198 | 198 |
| Popularity | 999 | 959 | 958 |
| Dimensions | 320 x 400 | ||
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 2 | 2 | 2 |
| Countries | Ireland,Moldavia,United States,Switzerland,Croatia,Italy,France,Bulgaria,Sweden,Romania,Ukraine,Malta,Austria,United Kingdom,Belgium,Poland,Czech,Germany,San Marino,Estonia | Germany,Spain,United Kingdom | Germany,Spain,United Kingdom |
| Language | Dutch | Spanish | German |
Through the above analysis, we can see that the most effective channel for Paralenz in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Paralenz's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Paralenz, you can click the app name below to view related reports, or you can find more info in ASOTools.