イヤーアルバム Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the イヤーアルバム's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps イヤーアルバム.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of イヤーアルバム
App Name : イヤーアルバム
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : FUJIFILM Corporation
Publisher : Instagram
Total creative ads during the time period : 22
Duration : 201
Popularity : 20,655
Check ASO Keywords of イヤーアルバム
2. イヤーアルバム’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser イヤーアルバム in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of イヤーアルバム in the recent period. As of 2021-03-15, among the イヤーアルバム‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.09%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.91%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, イヤーアルバム's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.28%,
Instagram's proportion is 49.72%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, イヤーアルバム‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of イヤーアルバム
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of イヤーアルバム. We can see some advertising trends.
Top 1 Ad Creative of イヤーアルバム
Ad Details ：
Headline ：子どもの写真がたまり溜まってしまったときには
Text ：「我が子のアルバム作ってあげたい気持ちはあるけど、時間がなくて作れていない…。」そんなママを富士フイルムのイヤーアルバムが独自の技術と高品質な仕上がりで、アルバム作りをサポートします！
Top 2 Ad Creative of イヤーアルバム
Ad Details ：
Headline ：子どもの将来に、ずっと残せるクオリティ
Text ：富士フイルムのイヤーアルバムなら、銀写真仕上げで超高画質にプリント。さらにプリント表面にも傷がつきにくく、劣化もしにくいためキレイなまま長持ちできる。
Top 3 Ad Creative of イヤーアルバム
Ad Details ：
Headline ：子育てアルバム作りたくても作れていない…あなたへ
Text ：諦めかけていた子どものアルバム作り、イヤーアルバムが写真選びとレイアウトをアシストします。ママは、自分好みに写真の入替やスタンプ、コメントを入れたりと楽しい編集するだけで、とっておきの1冊が仕上がります。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 200 | 200 | 200 |
| Popularity | 973 | 972 | 972 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for イヤーアルバム in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free イヤーアルバム's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to イヤーアルバム, you can click the app name below to view related reports, or you can find more info in ASOTools.