Parentstory Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Parentstory’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Parentstory.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Parentstory

App Name : Parentstory

Logo

Parentstory-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Bridestory Pte Ltd

Publisher : 朋友圈小尾巴斗图神器表情包for微信QQ-微Q表情键盘,English Phonetics,PM Formulas (PMP exam prep),塔罗占卜 - 准到你不信,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,Car Driving Simulator: SF,Vapeam - 电子烟蒸汽烟和戒烟健康分享时尚达人社区并面向全球电子烟玩家的vape app

Total creative ads during the time period : 1,142

Duration : 223

Popularity : 113,174

2. Parentstory’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Parentstory in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Parentstory in the recent period. As of 2020-09-07, among the Parentstory‘s ad creative, the Html category’s proportion is 90.91%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 9.09%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Parentstory’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Parentstory‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Parentstory

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Parentstory. We can see some advertising trends.

Top 1 Ad Creative of Parentstory

Ad Details :

Headline :Terima Kasih dari Journey by Parentstory

Text :

Top 2 Ad Creative of Parentstory

Ad Details :

Headline :Atasi Gumoh pada Bayi dengan Trik Berikut! | Parentstory Blog

Text :Setelah minum ASI atau susu formula, bayi seringkali ‘gumoh’ atau mengeluarkan kembali susunya. Apakah gumoh berbahaya? Bagaimana menanganinya? Baca keseluruhan cerita & inspirasi lainnya hanya di Parentstory Blog.

Top 3 Ad Creative of Parentstory

Ad Details :

Headline :Atasi Gumoh pada Bayi dengan Trik Berikut! | Parentstory Blog

Text :Setelah minum ASI atau susu formula, bayi seringkali ‘gumoh’ atau mengeluarkan kembali susunya. Apakah gumoh berbahaya? Bagaimana menanganinya? Baca keseluruhan cerita & inspirasi lainnya hanya di Parentstory Blog.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 18 7 7
Popularity 96 64 64
Dimensions 400 x 400 400 x 400 400 x 400
Creative Type Video Image Image
Network Facebook Facebook Messenger
Related Ads 1 1 1
Countries Canada,United States,Australia,United Kingdom Indonesia Indonesia
Language English Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for Parentstory in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Parentstory’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Parentstory, you can click the app name below to view related reports.