Tinder Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tinder’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tinder.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tinder

App Name : Tinder

Logo

Tinder-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Audience Network

Developer : Tinder Inc.

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Video Editor with Music Star,appsGratis,开箱模拟器 for 皇室战争,Un día más culto,POTO - Photo Frames & Collage

Total creative ads during the time period : 3,577

Duration : 2,331

Popularity : 375,212

2. Tinder’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Tinder in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tinder in the recent period. As of 2020-09-07, among the Tinder‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 13.33%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Tinder’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 27.1%,

Instagram’s proportion is 23.04%,

Messenger’s proportion is 22.26%,

Audience Network’s proportion is 22.0%,

Google Ads(Admob)’s proportion is 5.6%.

In the date of 2020-09-07, Tinder‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Tinder

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tinder. We can see some advertising trends.

Top 1 Ad Creative of Tinder

Ad Details :

Headline :Festival Mode at NH7 Weekender, Pune

Text :All roads lead to Bacardi NH7 Weekender and if you're going too, activate Festival Mode by adding the Weekender badge to your profile and match with other people who're also attending. Get swiping and find your crowd - http://bit.ly/NH7FestivalMode

Top 2 Ad Creative of Tinder

Ad Details :

Headline :Join the party.

Text :Celebrate the Single life.

Top 3 Ad Creative of Tinder

Ad Details :

Headline :世界最大級のライフスタイルアプリ、Tinder(ティンダー)

Text :‎With 30 billion matches to date, Tinder® is the world’s most popular app for meeting new people. Think of us as your most dependable wingmate—wherever you go, we’ll be there. If you’re here to meet new people, expand your social network, meet locals when you’re traveling, or just live ...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 246 319
Popularity 999 999 991
Dimensions 1080 x 1080 1080 x 1080
Creative Type Video Image Image
Network Facebook Facebook Facebook
Related Ads 1 10 2
Countries United States,United Kingdom,Australia,Canada United States,United Kingdom,Australia,Canada Japan
Language English English NA

Through the above analysis, we can see that the most effective channel for Tinder in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Tinder’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tinder, you can click the app name below to view related reports.