ParkColumbus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ParkColumbus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ParkColumbus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ParkColumbus
App Name : ParkColumbus
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Parkmobile USA, Inc
Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,Car Driving Simulator: SF,Red Ball - Vol1,汽车漂移赛车司机2016年 - 自由,全民挑战猜歌2－最好玩的猜歌休闲游戏,VR Jurassic Jungle Roller Coaster Free,Coin Dozer: Haunted,Extreme Forklift Simulator 3D - Forklifting Crane Operator Simulation
Total creative ads during the time period : 66
Duration : 667
Popularity : 5,943
Check ASO Keywords of ParkColumbus
2. ParkColumbus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ParkColumbus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ParkColumbus in the recent period. As of 2021-03-15, among the ParkColumbus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ParkColumbus's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, ParkColumbus‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of ParkColumbus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ParkColumbus. We can see some advertising trends.
Top 1 Ad Creative of ParkColumbus
Ad Details ：
Headline ：Make Your Visit Short North Safe
Text ：Shop local. Dine local. Find it in the Short North Arts District.
Top 2 Ad Creative of ParkColumbus
Ad Details ：
Headline ：Art Here.
Text ：Explore the Art + Soul of Columbus in the Short North Arts District.
Top 3 Ad Creative of ParkColumbus
Ad Details ：
Headline ：Make Your Visit Short North Safe
Text ：Support the small and local businesses of the Short North Arts District. Find and reserve parking with the ParkColumbus App.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 27 | 27 |
| Popularity | 131 | 131 | 131 |
| Dimensions | 240 x 426 | 240 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | Canada,Australia,United States,United Kingdom | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ParkColumbus in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ParkColumbus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ParkColumbus, you can click the app name below to view related reports, or you can find more info in ASOTools.