Pastry Chef Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pastry Chef's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pastry Chef.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pastry Chef
App Name : Pastry Chef
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Green Pursuit
Publisher : Instagram,CityMaps2Go Offline Maps for Travel and Outdoors
Total creative ads during the time period : 164
Duration : 265
Popularity : 10,946
Check ASO Keywords of Pastry Chef
2. Pastry Chef’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pastry Chef in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pastry Chef in the recent period. As of 2020-12-25, among the Pastry Chef‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-25, Pastry Chef's the proportion of networks impressions are placed like this:
Audience Network's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-25, Pastry Chef‘s network with the most ads is Audience Network and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Pastry Chef
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pastry Chef. We can see some advertising trends.
Top 1 Ad Creative of Pastry Chef
Ad Details ：
Headline ：Play Pastry Chef!
Text ：
Top 2 Ad Creative of Pastry Chef
Ad Details ：
Headline ：Play Bake It!
Text ：
Top 3 Ad Creative of Pastry Chef
Ad Details ：
Headline ：Play Bake It!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 18 | 13 | 13 |
| Popularity | 97 | 79 | 79 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | India,United Kingdom,United States,Australia,Vietnam | Australia,United States,India,Germany,Denmark,Singapore,Italy,Norway,Philippines,United Kingdom,New Zealand,Brazil,Russia,Switzerland | Norway,Russia,Germany,Singapore,New Zealand,Australia,United States,Italy,India,Switzerland,United Kingdom,Brazil,Denmark,Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pastry Chef in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Pastry Chef's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pastry Chef, you can click the app name below to view related reports, or you can find more info in ASOTools.