Patch - Local News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Patch - Local News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Patch - Local News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Patch - Local News
App Name : Patch - Local News
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Patch Media
Publisher : Facebook,Instagram,BeautyPlus - Best Selfie Cam & Easy Photo Editor,MySQL QueryDB Client,Follower Analyzer for Instagram
Total creative ads during the time period : 2,206
Duration : 1,030
Popularity : 364,836
Check ASO Keywords of Patch - Local News
2. Patch - Local News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Patch - Local News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Patch - Local News in the recent period. As of 2021-03-15, among the Patch - Local News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Patch - Local News's the proportion of networks impressions are placed like this:
Instagram's proportion is 42.49%,
Messenger's proportion is 42.43%,
Facebook's proportion is 7.54%,
Audience Network's proportion is 7.54%,
's proportion is .
In the date of 2021-03-15, Patch - Local News‘s network with the most ads is Instagram and its proportion is 41.67%.
3. Top 3 Ad Creative Analysis of Patch - Local News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Patch - Local News. We can see some advertising trends.
Top 1 Ad Creative of Patch - Local News
Ad Details ：
Headline ：Red Sox Draft North Andover High School's Star Pitcher
Text ：Sebastian Keane was chosen 347th overall in the 11th round of the Major League Baseball First-Year Player Draft.
Top 2 Ad Creative of Patch - Local News
Ad Details ：
Headline ：Hoboken Council Unanimously Approves Suez Water Contract
Text ：The new deal between Hoboken and Suez Water includes $33 million in water infrastructure upgrades over 15 years.
Top 3 Ad Creative of Patch - Local News
Ad Details ：
Headline ：Equal Rights Amendment Killed By GOP Virginia House Members
Text ：A House of Delegates subcommittee killed four bills to ratify the federal Equal Rights Amendment on a 4-2 party-line vote this week.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 299 | 340 | 422 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 800 x 600 | 800 x 600 | 800 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | Australia,Canada,United Kingdom,United States | Canada,United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Patch - Local News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Patch - Local News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Patch - Local News, you can click the app name below to view related reports, or you can find more info in ASOTools.