Pathlight Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pathlight's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pathlight.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pathlight
App Name : Pathlight
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Pathlight
Publisher : 减肥健身助手 - 运动跑步瑜伽塑身型，营养菜谱美食减重量,Real Light Sword,宝贝认蔬菜水果 -幼儿早教启蒙1-2岁看图识字学习蔬菜水果,SMARTfiches Orthopédie Free,经期助手 - 月经姨妈日历备孕怀孕妇科减肥运动瑜伽护肤,Constellation for XBMC,中医养生助手-针灸艾灸穴位火罐减肥瘦身药膳食谱,码上扫 – 二维码条码扫描器,33IQ - 智力题精选
Total creative ads during the time period : 877
Duration : 217
Popularity : 90,564
Check ASO Keywords of Pathlight
2. Pathlight’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pathlight in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pathlight in the recent period. As of 2021-03-11, among the Pathlight‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Pathlight's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-11, Pathlight‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pathlight
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pathlight. We can see some advertising trends.
Top 1 Ad Creative of Pathlight
Ad Details ：
Headline ：We'd love to show you Pathlight - request a demo!
Text ：“With Pathlight, we created a scalable culture of success that empowered our AEs and celebrated big wins. Best of all, we were able to do all of this in a matter of days, and even saw a 6% increase in revenue month over month.” - Jon J, Head of Sales
Top 2 Ad Creative of Pathlight
Ad Details ：
Headline ：We'd love to show you Pathlight - request a demo!
Text ：“With Pathlight, we created a scalable culture of success that empowered our AEs and celebrated big wins. Best of all, we were able to do all of this in a matter of days, and even saw a 6% increase in revenue month over month.” - Jon J, Head of Sales
Top 3 Ad Creative of Pathlight
Ad Details ：
Headline ：We'd love to show you Pathlight - request a demo!
Text ：“With Pathlight, we created a scalable culture of success that empowered our AEs and celebrated big wins. Best of all, we were able to do all of this in a matter of days, and even saw a 6% increase in revenue month over month.” - Jon J, Head of Sales
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 151 | 151 | 151 |
| Popularity | 709 | 704 | 687 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pathlight in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Pathlight's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pathlight, you can click the app name below to view related reports, or you can find more info in ASOTools.