Pawbo Crunchy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pawbo Crunchy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pawbo Crunchy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pawbo Crunchy
App Name : Pawbo Crunchy
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Pawbo Inc.
Publisher : Button for the Zello,Instagram
Total creative ads during the time period : 5
Duration : 139
Popularity : 429
Check ASO Keywords of Pawbo Crunchy
2. Pawbo Crunchy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pawbo Crunchy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pawbo Crunchy in the recent period. As of 2020-12-20, among the Pawbo Crunchy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-20, Pawbo Crunchy's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-20, Pawbo Crunchy‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Pawbo Crunchy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pawbo Crunchy. We can see some advertising trends.
Top 1 Ad Creative of Pawbo Crunchy
Ad Details ：
Headline ：【客製餐數及份量｜Crunchy寵物餵食機】嚕嚕的故事
Text ：
Top 2 Ad Creative of Pawbo Crunchy
Ad Details ：
Headline ：【客製餐數及份量｜Crunchy寵物餵食機】嚕嚕的故事
Text ：
Top 3 Ad Creative of Pawbo Crunchy
Ad Details ：
Headline ：【客製餐數及份量｜Crunchy寵物餵食機】嚕嚕的故事
Text ：卡路里算盡，作為人既然多吃一件蛋糕都覺得罪過的話，更何況易被飲食影響健康的毛孩們！？
不再出門前「一筆過撥糧」，不再憑手感 －【 Pawbo (powered by Acer) Crunchy 寵物餵食機 】是坊間少數能遠距餵食，又能彈性定制出糧時間及份量的餵食機！「智能雙秤系統」同步記錄出糧及吃剩份量；專屬 App 亦會細心記帳熱量、粗蛋白、粗脂肪等健康資訊。吃剩多少、未來該吃多少都一手掌握！
🐱 6L 黃金容量保鮮儲存約 2kg 乾糧
🐶 智能雙秤系統
🐱 獨家專利轉盤式不卡糧
🐶 可混糧，0.3 - 2cm 的乾糧順暢通過
🐱 機頂內藏乾燥劑存放格
🐶 配合「Pawbo Crunchy」APP 遠距操作，清晰控制寵物食量，臨時加餐也可
🐱 健康資訊追蹤熱量、粗蛋白等 5 大數據
🐶 彈性設定出糧時間、份量（20-120g)、出糧鈴聲
🐱 可裝電池，斷電時仍可維持正常出糧
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🚩以下經銷商優先發售：
👉🏻HKT (網上商店)
👉🏻InSmart (旺角電腦中心/福榮街/皇室堡)
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🌐 Pawbo (powered by Acer) Crunchy 智能寵物餵食機：https://bit.ly/3fDzS9P
🌐 Pawbo 產品一覽：https://bit.ly/3jmXMZh
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#SRSWorks #Pawbo #PawboCrunchy #點心機 #餵食機
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 19 | 16 |
| Popularity | 98 | 98 | 91 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong,Macau | Macau,Hong Kong | Macau,Hong Kong |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pawbo Crunchy in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Pawbo Crunchy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pawbo Crunchy, you can click the app name below to view related reports, or you can find more info in ASOTools.