Pedometer: Step counter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pedometer: Step counter's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pedometer: Step counter.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pedometer: Step counter
App Name : Pedometer: Step counter
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : TOH CO.,LTD
Publisher : 智能计步器 - 走与跟踪你的活动水平,AppBox Pro,素描大师 - 铅笔卡通头像艺术相机,美颜美图天天自拍神器,酷热天气温度计,1个月板挑战,10K Run - Couch to 10K,轻松学拉丁舞视频教学-学习专业拉丁舞的舞蹈视频课程,Navmii GPS Finland: Offline Navigation and Traffic,Navmii GPS Netherlands: Offline Navigation
Total creative ads during the time period : 102
Duration : 271
Popularity : 20,141
Check ASO Keywords of Pedometer: Step counter
2. Pedometer: Step counter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pedometer: Step counter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pedometer: Step counter in the recent period. As of 2021-05-28, among the Pedometer: Step counter‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Pedometer: Step counter's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Pedometer: Step counter‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Pedometer: Step counter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pedometer: Step counter. We can see some advertising trends.
Top 1 Ad Creative of Pedometer: Step counter
Ad Details ：
Headline ：Máy đếm bước \x26 Máy đếm bước đi
Text ：Theo bước đi của bạn mỗi ngày
Top 2 Ad Creative of Pedometer: Step counter
Ad Details ：
Headline ：Track your step every day
Text ：Step counter auto tracks your daily steps, burned calorie
Top 3 Ad Creative of Pedometer: Step counter
Ad Details ：
Headline ：Track your step every day
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 158 | 28 | 14 |
| Popularity | 669 | 147 | 83 |
| Dimensions | 288 x 512 | 166 x 360 | 224 x 400 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Messenger |
| Related Ads | 2 | 1 | 1 |
| Countries | Vietnam,Canada,United States,United Kingdom,Australia | United Kingdom,Australia,Canada,United States | United States,Vietnam |
| Language | Vietnamese | English | English |
Through the above analysis, we can see that the most effective channel for Pedometer: Step counter in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Pedometer: Step counter's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pedometer: Step counter, you can click the app name below to view related reports, or you can find more info in ASOTools.