pei Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the pei's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps pei.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of pei
App Name : pei
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Gente mas Gente S.A.
Publisher : Instagram,Facebook
Total creative ads during the time period : 40
Duration : 265
Popularity : 17,603
Check ASO Keywords of pei
2. pei’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser pei in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of pei in the recent period. As of 2021-03-15, among the pei‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 75.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, pei's the proportion of networks impressions are placed like this:
Instagram's proportion is 49.18%,
Facebook's proportion is 25.41%,
Audience Network's proportion is 25.41%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, pei‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of pei
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of pei. We can see some advertising trends.
Top 1 Ad Creative of pei
Ad Details ：
Headline ：Pei App | Pagar, hecho simple
Text ：Para los que entre comillas les "encanta" andar brincando de cuenta en cuenta para hacer pagos, ahora llegó pei, el app que reúne todas tus cuentas bancarias en un solo lugar.
Descargala acá y dejá de andar sufriendo.
#QuedateEnCasa
Top 2 Ad Creative of pei
Ad Details ：
Headline ：Pei App | Pagar, hecho simple
Text ：Para los que entre comillas les "encanta" andar brincando de cuenta en cuenta para hacer pagos, ahora llegó pei, el app que reúne todas tus cuentas bancarias en un solo lugar.
Descargala acá y dejá de andar sufriendo.
#QuedateEnCasa
Top 3 Ad Creative of pei
Ad Details ：
Headline ：Pei App | Pagar, hecho simple
Text ：Para los que entre comillas les "encanta" andar brincando de cuenta en cuenta para hacer pagos, ahora llegó pei, el app que reúne todas tus cuentas bancarias en un solo lugar.
Descargala acá y dejá de andar sufriendo.
#QuedateEnCasa
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 167 | 167 | 167 |
| Popularity | 985 | 985 | 984 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Costa Rica | Costa Rica | Costa Rica |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for pei in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free pei's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to pei, you can click the app name below to view related reports, or you can find more info in ASOTools.