Peloton - at home fitness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Peloton - at home fitness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Peloton - at home fitness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Peloton - at home fitness
App Name : Peloton - at home fitness
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Peloton Interactive, Inc
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,Light Bible: Daily Verses, Prayer, Audio Bible,地铁跑酷 - 官方中文版,Korean Food Recipes - 10k Recipes,Fat Burning Workouts - Lose Weight Home Workout,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 1,015
Duration : 607
Popularity : 72,693
Check ASO Keywords of Peloton - at home fitness
2. Peloton - at home fitness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Peloton - at home fitness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Peloton - at home fitness in the recent period. As of 2021-03-16, among the Peloton - at home fitness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 36.84%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.37%, Carousel category's proportion is 15.79%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Peloton - at home fitness's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 95.05%,
Facebook's proportion is 2.48%,
Instagram's proportion is 2.48%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Peloton - at home fitness‘s network with the most ads is Facebook and its proportion is 42.11%.
3. Top 3 Ad Creative Analysis of Peloton - at home fitness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Peloton - at home fitness. We can see some advertising trends.
Top 1 Ad Creative of Peloton - at home fitness
Ad Details ：
Headline ：Peloton strength classes.
Text ：Instructor-led classes at home. Try Peloton Digital.
Top 2 Ad Creative of Peloton - at home fitness
Ad Details ：
Headline ：Download the Peloton App.
Text ：Peloton home workout classes.
Top 3 Ad Creative of Peloton - at home fitness
Ad Details ：
Headline ：Gift the Bike
Text ：Live and on-demand classes. On your schedule. Give the gift that makes every moment...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 305 | 97 | 41 |
| Popularity | 763 | 739 | 498 |
| Dimensions | 512 x 250 | 640 x 360 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Audience Network |
| Related Ads | 10 | 1 | 41 |
| Countries | Australia,United States,United Kingdom,Canada | Canada,United Kingdom,United States,Australia | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Peloton - at home fitness in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Peloton - at home fitness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Peloton - at home fitness, you can click the app name below to view related reports, or you can find more info in ASOTools.