Peloton — at home fitness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Peloton — at home fitness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Peloton — at home fitness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Peloton — at home fitness
App Name : Peloton — at home fitness
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Peloton Interactive, Inc.
Publisher : Instagram,Facebook,10K Run - Couch to 10K,Fotor - Photo Editor&Collage,GulogGratis,1个月下蹲挑战,Bus Story Lite - Fairy tale with mini-games,Montage Video Musique
Total creative ads during the time period : 3,408
Duration : 1,846
Popularity : 225,981
Check ASO Keywords of Peloton — at home fitness
2. Peloton — at home fitness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Peloton — at home fitness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Peloton — at home fitness in the recent period. As of 2021-03-16, among the Peloton — at home fitness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Peloton — at home fitness's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Peloton — at home fitness‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Peloton — at home fitness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Peloton — at home fitness. We can see some advertising trends.
Top 1 Ad Creative of Peloton — at home fitness
Ad Details ：
Headline ：Peloton Digital
Text ：Live studio fitness classes you can take anywhere, anytime. Try the Peloton App for free.
Top 2 Ad Creative of Peloton — at home fitness
Ad Details ：
Headline ：Download the Peloton App.
Text ：Discover your best full body workout. Right from home. Start your free trial today.
Top 3 Ad Creative of Peloton — at home fitness
Ad Details ：
Headline ：Peloton Digital is here.
Text ：Studio workouts at home.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 215 | 234 | 308 |
| Popularity | 776 | 627 | 608 |
| Dimensions | 417 x 417 | 288 x 512 | 608 x 1080 |
| Creative Type | Video | Image | Video |
| Network | Audience Network | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 3 | 9 | 10 |
| Countries | United Kingdom,United States,Canada,Australia | United States,Canada,Australia,United Kingdom | Australia,United Kingdom,Canada,Malaysia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Peloton — at home fitness in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Peloton — at home fitness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Peloton — at home fitness, you can click the app name below to view related reports, or you can find more info in ASOTools.