PESI Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PESI's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PESI.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PESI
App Name : PESI
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Psychotherapy Networker
Publisher : Instagram,Facebook
Total creative ads during the time period : 39
Duration : 110
Popularity : 12,254
Check ASO Keywords of PESI
2. PESI’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PESI in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PESI in the recent period. As of 2021-03-03, among the PESI‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, PESI's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.36%,
Audience Network's proportion is 29.36%,
Instagram's proportion is 29.36%,
Messenger's proportion is 11.91%,
's proportion is .
In the date of 2021-03-03, PESI‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of PESI
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PESI. We can see some advertising trends.
Top 1 Ad Creative of PESI
Ad Details ：
Headline ：The Gottman Method to Treating Affairs and Trauma
Text ：Affairs and trauma both rupture the very foundation on which committed relationships are built... Making these two of the most challenging issues clinicians face.
That’s why, if you work with individuals or couples who have experienced trauma or affairs, this all-new online course by the world-renowned couples experts, Drs. John and Julie Gottman, is for you.
Top 2 Ad Creative of PESI
Ad Details ：
Headline ：The Gottman Method to Treating Affairs and Trauma
Text ：Affairs and trauma both rupture the very foundation on which committed relationships are built... Making these two of the most challenging issues clinicians face.
That’s why, if you work with individuals or couples who have experienced trauma or affairs, this all-new online course by the world-renowned couples experts, Drs. John and Julie Gottman, is for you.
Top 3 Ad Creative of PESI
Ad Details ：
Headline ：The Gottman Method to Treating Affairs and Trauma
Text ：Affairs and trauma both rupture the very foundation on which committed relationships are built... Making these two of the most challenging issues clinicians face.
That’s why, if you work with individuals or couples who have experienced trauma or affairs, this all-new online course by the world-renowned couples experts, Drs. John and Julie Gottman, is for you.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 109 | 109 |
| Popularity | 800 | 797 | 796 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | Australia,Canada,United States,United Kingdom | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PESI in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free PESI's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PESI, you can click the app name below to view related reports, or you can find more info in ASOTools.