Petco Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Petco's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Petco.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Petco
App Name : Petco
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Petco Animal Supplies, Inc.
Publisher : Instagram,Facebook,Spider Square,Baby Twins Babysitter,冰奶昔和果汁机 - 一个夏天冷冻食品摊的冰甜品,Chicken Invaders 4,绘制小小宠物店
Total creative ads during the time period : 315
Duration : 633
Popularity : 29,220
Check ASO Keywords of Petco
2. Petco’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Petco in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Petco in the recent period. As of 2021-03-16, among the Petco‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Petco's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 83.65%,
Facebook's proportion is 4.09%,
Audience Network's proportion is 4.09%,
Instagram's proportion is 4.09%,
Messenger's proportion is 4.09%.
In the date of 2021-03-16, Petco‘s network with the most ads is Google Ads(Admob) and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Petco
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Petco. We can see some advertising trends.
Top 1 Ad Creative of Petco
Ad Details ：
Headline ：Available at Petco
Text ：Complete and balanced nutrition for healthy dogs. Try new Canidae at @[78697430614:Petco] today!
Top 2 Ad Creative of Petco
Ad Details ：
Headline ：Available at Petco
Text ：Save 25% when you try new Canidae at @[78697430614:Petco] today! Complete and balanced goodness for healthy dogs.
Top 3 Ad Creative of Petco
Ad Details ：
Headline ：Available at Petco
Text ：Complete and balanced nutrition for healthy dogs. Try new Canidae at @[78697430614:Petco] today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 136 | 136 | 136 |
| Popularity | 917 | 916 | 916 |
| Dimensions | 600 x 600 | 337 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | Australia,United States,Canada,United Kingdom | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Petco in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Petco's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Petco, you can click the app name below to view related reports, or you can find more info in ASOTools.