TrueMoney Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TrueMoney's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TrueMoney.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TrueMoney
App Name : TrueMoney
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : True Money (Cambodia) PLC
Publisher : Instagram,OLX Classifieds,GulogGratis,Fotor - Photo Editor&Collage,Facebook,Scan & Translate+ Text grabber,Email App – Mail.ru
Total creative ads during the time period : 215
Duration : 1,052
Popularity : 27,595
Check ASO Keywords of TrueMoney
2. TrueMoney’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TrueMoney in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TrueMoney in the recent period. As of 2021-03-16, among the TrueMoney‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, TrueMoney's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.76%,
Instagram's proportion is 33.4%,
Messenger's proportion is 15.49%,
Audience Network's proportion is 15.35%,
's proportion is .
In the date of 2021-03-16, TrueMoney‘s network with the most ads is Facebook and its proportion is 41.67%.
3. Top 3 Ad Creative Analysis of TrueMoney
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TrueMoney. We can see some advertising trends.
Top 1 Ad Creative of TrueMoney
Ad Details ：
Headline ：តោះ! ចុះឈ្មោះឥឡូវនេះ! TrueMoney App
Text ：ការរស់នៅមានភាពងាយស្រួល ជាមួយ TrueMoney App សេវាកម្មសម្បូរបែប!
Top 2 Ad Creative of TrueMoney
Ad Details ：
Headline ：តោះ! ចុចឈ្មោះឥឡូវនេះ! TrueMoney App
Text ：ការរស់នៅមានភាពងាយស្រួល ជាមួយ TrueMoney App សេវាកម្មសម្បូរបែប!
Top 3 Ad Creative of TrueMoney
Ad Details ：
Headline ：តោះ! ចុះឈ្មោះឥឡូវនេះ! TrueMoney App
Text ：ការរស់នៅមានភាពងាយស្រួល ជាមួយ TrueMoney App សេវាកម្មសម្បូរបែប!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 265 | 293 | 265 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 2 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | Cambodia,Australia,United States,Canada,United Kingdom | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TrueMoney in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free TrueMoney's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TrueMoney, you can click the app name below to view related reports, or you can find more info in ASOTools.