PetPage Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PetPage's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PetPage.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PetPage
App Name : PetPage
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : AllyDVM
Publisher : Instagram,Facebook
Total creative ads during the time period : 66
Duration : 1,791
Popularity : 22,001
Check ASO Keywords of PetPage
2. PetPage’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PetPage in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PetPage in the recent period. As of 2021-03-16, among the PetPage‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 80.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, PetPage's the proportion of networks impressions are placed like this:
Facebook's proportion is 46.27%,
Instagram's proportion is 46.27%,
Audience Network's proportion is 3.73%,
Messenger's proportion is 3.73%,
's proportion is .
In the date of 2021-03-16, PetPage‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of PetPage
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PetPage. We can see some advertising trends.
Top 1 Ad Creative of PetPage
Ad Details ：
Headline ：Animal Medical Center Of Litchfield
Text ：Located in Litchfield, Animal Medical Center is committed to providing quality veterinary care and excellent customer service to the tri-county area.
Top 2 Ad Creative of PetPage
Ad Details ：
Headline ：Making Life Better for People and Their Pets
Text ：Ravenna Animal Hospital is a full-service veterinary medical facility. Our veterinarians provide knowledgeable, progressive care for your animals with an emphasis on kindness, integrity, and respect.
Top 3 Ad Creative of PetPage
Ad Details ：
Headline ：Making Life Better for People and Their Pets
Text ：Ravenna Animal Hospital is a full-service veterinary medical facility. Our veterinarians provide knowledgeable, progressive care for your animals with an emphasis on kindness, integrity, and respect.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 527 | 161 | 161 |
| Popularity | 999 | 968 | 967 |
| Dimensions | 2048 x 1367 | 600 x 450 | 600 x 450 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States,Australia,United Kingdom,Canada | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PetPage in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PetPage's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PetPage, you can click the app name below to view related reports, or you can find more info in ASOTools.