Philips Kitchen+ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Philips Kitchen+'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Philips Kitchen+.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Philips Kitchen+
App Name : Philips Kitchen+
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Philips
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,Tap Tap Music-Pop Songs,GulogGratis,Unicorn Food - Sweet Rainbow Cake Desserts Bakery
Total creative ads during the time period : 591
Duration : 715
Popularity : 51,261
Check ASO Keywords of Philips Kitchen+
2. Philips Kitchen+’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Philips Kitchen+ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Philips Kitchen+ in the recent period. As of 2021-03-14, among the Philips Kitchen+‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Philips Kitchen+'s the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Philips Kitchen+‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Philips Kitchen+
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Philips Kitchen+. We can see some advertising trends.
Top 1 Ad Creative of Philips Kitchen+
Ad Details ：
Headline ：Make life better
Text ：Philips Airfryer XXL
Top 2 Ad Creative of Philips Kitchen+
Ad Details ：
Headline ：Make life better
Text ：Philips Airfryer XXL
Top 3 Ad Creative of Philips Kitchen+
Ad Details ：
Headline ：Włącz smart gotowanie
Text ：Zdarza Ci się pryskać z kuchni? Lepiej włącz smart gotowanie z Philips Ovi Smart - gotuj szybciej, zdrowiej i smaczniej. Bez pryskania i bez przypalania. Sprawdź!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 124 | 124 | 110 |
| Popularity | 466 | 466 | 433 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 3 |
| Countries | Germany | Germany | Poland |
| Language | English | English | Polish |
Through the above analysis, we can see that the most effective channel for Philips Kitchen+ in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Philips Kitchen+'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Philips Kitchen+, you can click the app name below to view related reports, or you can find more info in ASOTools.