Phillips Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Phillips's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Phillips.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Phillips
App Name : Phillips
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : Phillips Auctioneers LLC
Publisher : Instagram,DJ, Remix, Nonstop Music,Fotor - Photo Editor&Collage,Graffiti Creator - Spray Paint and Art Maker,艺术教程乐高友版,GulogGratis
Total creative ads during the time period : 2,721
Duration : 1,067
Popularity : 179,998
Check ASO Keywords of Phillips
2. Phillips’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Phillips in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Phillips in the recent period. As of 2021-05-27, among the Phillips‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Phillips's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.02%,
Facebook's proportion is 25.01%,
Instagram's proportion is 25.01%,
Audience Network's proportion is 24.97%,
's proportion is .
In the date of 2021-05-27, Phillips‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Phillips
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Phillips. We can see some advertising trends.
Top 1 Ad Creative of Phillips
Ad Details ：
Headline ：Follow Artists and Lots
Text ：Participating in our auctions is easier than ever. The Phillips app allows you to browse upcoming sales and place bids in our live auctions.
Top 2 Ad Creative of Phillips
Ad Details ：
Headline ：Follow Artists and Lots
Text ：Participating in our auctions is easier than ever. The Phillips app allows you to browse upcoming sales and place bids in our live auctions.
Top 3 Ad Creative of Phillips
Ad Details ：
Headline ：Follow Artists and Lots
Text ：Participating in our auctions is easier than ever. The Phillips app allows you to browse upcoming sales and place bids in our live auctions.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 212 | 212 | 75 |
| Popularity | 751 | 730 | 548 |
| Dimensions | 400 x 400 | 400 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 7 | 8 | 1 |
| Countries | Canada,United States,Australia,United Kingdom,Philippines,Russia,United Arab Emirates,Lebanon,Singapore,Qatar,Oman,Kuwait,Ukraine,Vietnam,Chile,Netherlands,France,Israel,Hong Kong,Mexico | Canada,United States,Australia,United Kingdom,Spain,Singapore,Poland,Chile,Turkey,Ukraine,Philippines,Thailand,New Zealand,Netherlands,United Arab Emirates,Italy,Hong Kong,Saudi Arabia,Egypt,Russia | Spain,Switzerland,Singapore,Netherlands,Indonesia,France,Hong Kong,Austria,Canada,Peru,Belgium,Denmark,Turkey,Luxembourg,Taiwan,Colombia,Korea,Italy,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Phillips in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Phillips's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Phillips, you can click the app name below to view related reports, or you can find more info in ASOTools.