Apple Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Apple's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Apple.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Apple

App Name : Apple

Logo：

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer :

Publisher : Instagram,Voice Texting Pro,Facebook,电池管家-电池检测维护大师,拳击迷 - 最大的拳击/搏击社群,塔罗占卜 - 准到你不信

Total creative ads during the time period : 10,000

Duration : 1,920

Popularity : 9,319,152

Check ASO Keywords of Apple

2. Apple’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Apple in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Apple in the recent period. As of 2021-04-24, among the Apple‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 10.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-24, Apple's the proportion of networks impressions are placed like this:

Facebook's proportion is 61.53%,

UnityAds's proportion is 29.04%,

Google Ads(Admob)'s proportion is 9.33%,

YouTube's proportion is 0.09%,

's proportion is .

In the date of 2021-04-24, Apple‘s network with the most ads is UnityAds and its proportion is 85.0%.

3. Top 3 Ad Creative Analysis of Apple

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Apple. We can see some advertising trends.

Top 1 Ad Creative of Apple

Ad Details ：

Headline ：✔叶いすぎてヤバい恋占い　🚫本気の方以外ご遠慮ください🚫

Text ：⚠結果はすぐに出ます⚠
　※ただし、ほぼ必ず当たってしまいます

【出逢い】：2018/4/12
【交際】：2018/5/21
【結婚】：2018/12/14

「2018年の12月に結婚したあと、子供は3人で1人目は女の子です。」

私😱「正直、ここまで当たる占い師がいるとは思ってませんでしたｗ」

Top 2 Ad Creative of Apple

Ad Details ：

Headline ：Christmas Mansion 3

Text ：

Top 3 Ad Creative of Apple

Ad Details ：

Headline ：#1 Sarcastic Quotes App

Text ：Need some more acid in your day?

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Apple in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Apple's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Apple, you can click the app name below to view related reports, or you can find more info in ASOTools.

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