Pickatale Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pickatale’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pickatale.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pickatale

App Name : Pickatale



OS : iOS

Network : Facebook,Audience Network,Messenger

Developer : Pickatale AS

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,婴儿电话新,FotoRus -Camera & Photo Editor,MySQL QueryDB Client,拼立得 - 美圖拼圖相機,POTO - Photo Frames & Collage

Total creative ads during the time period : 669

Duration : 458

Popularity : 57,906

2. Pickatale’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pickatale in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pickatale in the recent period. As of 2020-09-07, among the Pickatale‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 32.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 42.5%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Pickatale’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 60.4%,

Audience Network’s proportion is 17.48%,

Instagram’s proportion is 11.18%,

Messenger’s proportion is 10.94%,

’s proportion is .

In the date of 2020-09-07, Pickatale‘s network with the most ads is Facebook and its proportion is 62.5%.

3. Top 3 Ad Creative Analysis of Pickatale

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pickatale. We can see some advertising trends.

Top 1 Ad Creative of Pickatale

Ad Details :

Headline :Educate and Inspire with Pickatale for iOS

Text :Connecting to the iTunes Store.

Top 2 Ad Creative of Pickatale

Ad Details :

Headline :Play, Educate and Inspire

Text :Try Pickatale for free

Top 3 Ad Creative of Pickatale

Ad Details :

Headline :Play, Educate and Inspire

Text :Try Pickatale for free

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 162 153 164
Popularity 807 790 694
Dimensions 670 x 340 2048 x 1403 2048 x 1403
Creative Type Image Image Image
Network Facebook Messenger Instagram
Related Ads 2 2 3
Countries United Kingdom United Kingdom United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Pickatale in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Pickatale’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pickatale, you can click the app name below to view related reports.