NuMi Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NuMi’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NuMi.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NuMi

App Name : NuMi



OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Nutrisystem

Publisher : Eldiet - weight loss,Scarsdale diet,Fotor - Photo Editor & Collage,単機三國志,Weight Loss Dance Aerobic

Total creative ads during the time period : 2,164

Duration : 515

Popularity : 142,303

2. NuMi’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NuMi in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NuMi in the recent period. As of 2020-09-07, among the NuMi‘s ad creative, the Html category’s proportion is 60.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 40.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, NuMi’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 69.4%,

YouTube’s proportion is 30.6%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, NuMi‘s network with the most ads is Google Ads(Admob) and its proportion is 80.0%.

3. Top 3 Ad Creative Analysis of NuMi

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NuMi. We can see some advertising trends.

Top 1 Ad Creative of NuMi

Ad Details :

Headline :Nutrisystem Weight Loss Tips

Text :Simple tips for slimming down.

Top 2 Ad Creative of NuMi

Ad Details :

Headline :2-for-1 Sale Starts Now

Text :🆕Introducing the 2-for-1 Sale! Order Any Weight Loss Plan and Get 2 Months for the Price...

Top 3 Ad Creative of NuMi

Ad Details :

Headline :50% Off Meals, Delivered!

Text :We’re Here to Help You Stay Healthy!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 148 100 126
Popularity 944 897 327
Dimensions 600 x 600 750 x 750 400 x 224
Creative Type Image Image Video
Network Facebook Audience Network Facebook
Related Ads 1 32 3
Countries United States Australia,United States,United Kingdom,Canada United Kingdom,Canada,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for NuMi in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free NuMi’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NuMi, you can click the app name below to view related reports.