NuMi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NuMi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NuMi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NuMi
App Name : NuMi
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Nutrisystem Inc
Publisher : Instagram,Eldiet - weight loss,Scarsdale diet,7-Day Weight Loss Plan,School Lunch Food Maker Salon - Kids Make Cooking Games!,Fotor - Photo Editor&Collage,単機三國志
Total creative ads during the time period : 2,861
Duration : 705
Popularity : 231,042
Check ASO Keywords of NuMi
2. NuMi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NuMi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NuMi in the recent period. As of 2021-03-15, among the NuMi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, NuMi's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, NuMi‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of NuMi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NuMi. We can see some advertising trends.
Top 1 Ad Creative of NuMi
Ad Details ：
Headline ：Nutrisystem Weight Loss Tips
Text ：Simple tips for slimming down.
Top 2 Ad Creative of NuMi
Ad Details ：
Headline ：Knock Knock 50% Off
Text ：
Top 3 Ad Creative of NuMi
Ad Details ：
Headline ：Here for You with 50% Off
Text ：Hi, It’s Marie! Now More Than Ever, Nutrisystem Is Here to Help You Improve Your Health. Save 50% on Meals and Snacks, Made Healthier, Plus Get FREE Probiotic Shakes to Help Support Immunity. It’s All Delivered Right to Your Home—So Simple!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 231 | 168 | 239 |
| Popularity | 997 | 988 | 979 |
| Dimensions | 600 x 600 | 1280 x 720 | 720 x 1280 |
| Creative Type | Image | Video | Video |
| Network | YouTube | ||
| Related Ads | 1 | 1 | 2 |
| Countries | United States | Ukraine,France,Saudi Arabia,Philippines,Greece,Germany,Italy,Indonesia,Egypt,Serbia and Montenegro,Brazil,Algeria,Sweden,South Africa,United States,Australia,Belgium,Jordan,Turkey,Netherlands | Saudi Arabia |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for NuMi in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free NuMi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NuMi, you can click the app name below to view related reports, or you can find more info in ASOTools.