Nanit Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nanit's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nanit.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nanit
App Name : Nanit
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Nanit
Publisher : Instagram,Facebook,孩子们冒险路,Caller Name Announcer,Foscam Viewer
Total creative ads during the time period : 1,058
Duration : 993
Popularity : 125,474
Check ASO Keywords of Nanit
2. Nanit’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nanit in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nanit in the recent period. As of 2021-03-09, among the Nanit‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 8.62%, Playable Ads category's proportion is 0.0%, Image category's proportion is 91.38%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, Nanit's the proportion of networks impressions are placed like this:
Instagram's proportion is 53.71%,
Facebook's proportion is 42.13%,
Audience Network's proportion is 2.08%,
Messenger's proportion is 2.08%,
's proportion is .
In the date of 2021-03-09, Nanit‘s network with the most ads is Instagram and its proportion is 41.38%.
3. Top 3 Ad Creative Analysis of Nanit
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nanit. We can see some advertising trends.
Top 1 Ad Creative of Nanit
Ad Details ：
Headline ：Nanit Plus Smart Baby Monitor
Text ：45 Day Happiness Guarantee
Top 2 Ad Creative of Nanit
Ad Details ：
Headline ：2020's Best Baby Monitor
Text ：Sleep Better with Nanit
Top 3 Ad Creative of Nanit
Ad Details ：
Headline ：Better Sleep + Breathing Tracking
Text ：With the Nanit Plus smart baby monitor, you can watch your baby's every breath with Breathing Wear while also receiving personalized tips and insights to help your baby sleep better! Shop the Nanit Plus HD baby monitor today at Nanit.com!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 333 | 335 | 333 |
| Popularity | 989 | 989 | 960 |
| Dimensions | 400 x 224 | 628 x 628 | 1200 x 728 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 3 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nanit in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Nanit's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nanit, you can click the app name below to view related reports, or you can find more info in ASOTools.