Dryly Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dryly's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dryly.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dryly
App Name : Dryly
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Dryly B.V.
Publisher : Instagram,Facebook
Total creative ads during the time period : 109
Duration : 200
Popularity : 18,445
Check ASO Keywords of Dryly
2. Dryly’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dryly in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dryly in the recent period. As of 2021-03-09, among the Dryly‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.91%, Playable Ads category's proportion is 0.0%, Image category's proportion is 29.55%, Carousel category's proportion is 29.55%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, Dryly's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.79%,
Messenger's proportion is 32.7%,
Facebook's proportion is 32.46%,
Audience Network's proportion is 2.05%,
's proportion is .
In the date of 2021-03-09, Dryly‘s network with the most ads is Facebook and its proportion is 31.82%.
3. Top 3 Ad Creative Analysis of Dryly
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dryly. We can see some advertising trends.
Top 1 Ad Creative of Dryly
Ad Details ：
Headline ：Ontdek onze Plaswekker pakketten nu!
Text ：De Dryly® plaswekker is de allerleukste én beste oplossing tegen bedplassen:
✅ Wetenschappelijk bewezen methode tegen bedplassen
✅ 92% is binnen 6-8 weken zindelijk
✅ Samen op weg naar droge nachten
Beoordeeld met een 4.6/5.0 door meer dan 100 blije ouders en kinderen.
Top 2 Ad Creative of Dryly
Ad Details ：
Headline ：Ontdek onze Plaswekker pakketten nu!
Text ：De Dryly® plaswekker is de allerleukste én beste oplossing tegen bedplassen:
✅ Wetenschappelijk bewezen methode tegen bedplassen
✅ 92% is binnen 6-8 weken zindelijk
✅ Samen op weg naar droge nachten
Beoordeeld met een 4.6/5.0 door meer dan 100 blije ouders en kinderen.
Top 3 Ad Creative of Dryly
Ad Details ：
Headline ：Ontdek onze Plaswekker pakketten nu!
Text ：De Dryly® plaswekker is de allerleukste én beste oplossing tegen bedplassen:
✅ Wetenschappelijk bewezen methode tegen bedplassen
✅ 92% is binnen 6-8 weken zindelijk
✅ Samen op weg naar droge nachten
Beoordeeld met een 4.6/5.0 door meer dan 100 blije ouders en kinderen.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 133 | 133 |
| Popularity | 655 | 654 | 653 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Belgium,Netherlands | Netherlands,Belgium | Belgium,Netherlands |
| Language | Dutch | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Dryly in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Dryly's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dryly, you can click the app name below to view related reports, or you can find more info in ASOTools.