Picnic Supermarket Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Picnic Supermarket's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Picnic Supermarket.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Picnic Supermarket
App Name : Picnic Supermarket
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Picnic BV
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,OLX Classifieds,GulogGratis,appsGratis
Total creative ads during the time period : 1,357
Duration : 1,790
Popularity : 134,246
Check ASO Keywords of Picnic Supermarket
2. Picnic Supermarket’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Picnic Supermarket in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Picnic Supermarket in the recent period. As of 2021-03-15, among the Picnic Supermarket‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.19%, Playable Ads category's proportion is 0.0%, Image category's proportion is 30.23%, Carousel category's proportion is 25.58%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Picnic Supermarket's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.47%,
Instagram's proportion is 25.26%,
Audience Network's proportion is 23.4%,
Messenger's proportion is 21.88%,
's proportion is .
In the date of 2021-03-15, Picnic Supermarket‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Picnic Supermarket
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Picnic Supermarket. We can see some advertising trends.
Top 1 Ad Creative of Picnic Supermarket
Ad Details ：
Headline ：Picnic Online-Supermarkt
Text ：Picnic der Online Supermarkt bringt dir den Einkauf nach Hause. Schluss mit schwerem...
Top 2 Ad Creative of Picnic Supermarket
Ad Details ：
Headline ：Hol dir jetzt die App!
Text ：Picnic, der Online Supermarkt, bringt dir den Einkauf direkt nach Hause. Schluss mit schwerem Geschleppe!🚚
Top 3 Ad Creative of Picnic Supermarket
Ad Details ：
Headline ：Picnic Online-Supermarkt
Text ：Gemüse, Backwaren oder doch Tiefgekühltes? Bei Picnic, dem Online Supermarkt, findest du...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 355 | 210 | 345 |
| Popularity | 997 | 968 | 960 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 2 | 4 |
| Countries | Liechtenstein,Germany,Austria | Germany | Austria,Liechtenstein,Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Picnic Supermarket in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Picnic Supermarket's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Picnic Supermarket, you can click the app name below to view related reports, or you can find more info in ASOTools.