SUMI SUMI : Matching Puzzle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SUMI SUMI : Matching Puzzle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SUMI SUMI : Matching Puzzle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SUMI SUMI : Matching Puzzle
App Name : SUMI SUMI : Matching Puzzle
Logo：
OS : Android
Network : Facebook,Twitter,Audience Network
Developer : Imagineer Co.,Ltd.
Publisher : Instagram,Facebook,Text Free: WiFi Calling App ,Treehouse Table,SHAREit - Transfer & Share,Ameba
Total creative ads during the time period : 251
Duration : 958
Popularity : 67,057
Check ASO Keywords of SUMI SUMI : Matching Puzzle
2. SUMI SUMI : Matching Puzzle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SUMI SUMI : Matching Puzzle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SUMI SUMI : Matching Puzzle in the recent period. As of 2021-03-14, among the SUMI SUMI : Matching Puzzle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.93%, Playable Ads category's proportion is 0.0%, Image category's proportion is 21.05%, Carousel category's proportion is 7.02%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, SUMI SUMI : Matching Puzzle's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.23%,
Messenger's proportion is 26.23%,
Facebook's proportion is 23.89%,
Audience Network's proportion is 23.64%,
's proportion is .
In the date of 2021-03-14, SUMI SUMI : Matching Puzzle‘s network with the most ads is Instagram and its proportion is 26.32%.
3. Top 3 Ad Creative Analysis of SUMI SUMI : Matching Puzzle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SUMI SUMI : Matching Puzzle. We can see some advertising trends.
Top 1 Ad Creative of SUMI SUMI : Matching Puzzle
Ad Details ：
Headline ：リラックマやすみっコぐらしがすみすみに？！
Text ：300万ダウンロード突破 みんなやってる超可愛いパズルゲーム GooglePlayベストオブ2018受賞
Top 2 Ad Creative of SUMI SUMI : Matching Puzzle
Ad Details ：
Headline ：すみすみ ～まったりパズル～
Text ：😲リラックマやすみっコぐらしもすみすみに？ 😍人気キャラクターが大集合のかわいいパズルで遊んでみませんか？
Top 3 Ad Creative of SUMI SUMI : Matching Puzzle
Ad Details ：
Headline ：2018 Google Play Award-Winning Puzzle Game!
Text ：Rilakkuma and Sumikkogurashi awaits you in SUMISUMI! Cute mascot characters are to be found in this fun and relaxing, intuitive puzzle game.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 159 | 113 | 160 |
| Popularity | 782 | 747 | 716 |
| Dimensions | 400 x 400 | 886 x 886 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 1 | 4 |
| Countries | Japan,Thailand,Taiwan | Japan | Peru,Mexico,Colombia,Hong Kong,Brazil,Australia,Chile,United States,Philippines,India,Russia,Spain,Portugal,Saudi Arabia,Belgium,Italy,France,Germany,Netherlands,United Kingdom |
| Language | Japanese | Japanese | English |
Through the above analysis, we can see that the most effective channel for SUMI SUMI : Matching Puzzle in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free SUMI SUMI : Matching Puzzle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SUMI SUMI : Matching Puzzle, you can click the app name below to view related reports, or you can find more info in ASOTools.