PicsArt Photo & Video Editor Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PicsArt Photo & Video Editor's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PicsArt Photo & Video Editor.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PicsArt Photo & Video Editor
App Name : PicsArt Photo & Video Editor
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : PicsArt, Inc.
Publisher : Instagram,神奇美瞳-眼睛变色与彩色隐形眼镜试戴,Glamour Me Girl,Talking Monster Girl,برنامج تركيب الصور مع اشكال متنوعة,Ballet Dancer Competition,Fotor - Photo Editor&Collage,Pastel Stamp by PhotoUp
Total creative ads during the time period : 10,000
Duration : 2,105
Popularity : 1,042,504
Check ASO Keywords of PicsArt Photo & Video Editor
2. PicsArt Photo & Video Editor’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PicsArt Photo & Video Editor in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PicsArt Photo & Video Editor in the recent period. As of 2021-03-15, among the PicsArt Photo & Video Editor‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 98.28%, Playable Ads category's proportion is 0.0%, Image category's proportion is 1.72%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PicsArt Photo & Video Editor's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.28%,
Instagram's proportion is 30.47%,
Audience Network's proportion is 19.54%,
Messenger's proportion is 17.72%,
Pinterest's proportion is 0.0%.
In the date of 2021-03-15, PicsArt Photo & Video Editor‘s network with the most ads is Facebook and its proportion is 26.21%.
3. Top 3 Ad Creative Analysis of PicsArt Photo & Video Editor
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PicsArt Photo & Video Editor. We can see some advertising trends.
Top 1 Ad Creative of PicsArt Photo & Video Editor
Ad Details ：
Headline ：Foto
Text ：PicsArt, where everyone becomes a great artist.
Top 2 Ad Creative of PicsArt Photo & Video Editor
Ad Details ：
Headline ：自分だけの音楽を作ろう
Text ：動画編集に搭載されたAI音楽のご紹介。今の気分にピッタリのメロディーをGETしよう！
Top 3 Ad Creative of PicsArt Photo & Video Editor
Ad Details ：
Headline ：PicsArt Photo Editor
Text ：With 3000+ tools PicsArt is all you need for AWESOME photos!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,606 | 230 | 259 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 2288 x 1373 | 360 x 360 | 345 x 613 |
| Creative Type | Image | Video | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | Japan | Canada,Australia,United States,United Kingdom |
| Language | English | Japanese | English |
Through the above analysis, we can see that the most effective channel for PicsArt Photo & Video Editor in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PicsArt Photo & Video Editor's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PicsArt Photo & Video Editor, you can click the app name below to view related reports, or you can find more info in ASOTools.