Picture Cross Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Picture Cross's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Picture Cross.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Picture Cross
App Name : Picture Cross
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : AppyNation Ltd.
Publisher : Survive! Mola Mola!,美女饭店cafe经营游戏: cooking game,马之王子殿下,Perfect People 2,Skyward,Cat Room - Cute Cat Games,Bonneteau,가로세로십자풀이,Crazy Horizontal bar
Total creative ads during the time period : 3,870
Duration : 2,001
Popularity : 230,080
Check ASO Keywords of Picture Cross
2. Picture Cross’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Picture Cross in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Picture Cross in the recent period. As of 2021-03-16, among the Picture Cross‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Picture Cross's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.35%,
Messenger's proportion is 26.3%,
Audience Network's proportion is 24.17%,
Instagram's proportion is 22.18%,
's proportion is .
In the date of 2021-03-16, Picture Cross‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Picture Cross
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Picture Cross. We can see some advertising trends.
Top 1 Ad Creative of Picture Cross
Ad Details ：
Headline ：DOWNLOAD FREE!
Text ：Solve the puzzle to paint a picture!
Thousands of great free Picture Puzzles to play!
Top 2 Ad Creative of Picture Cross
Ad Details ：
Headline ：Picture Cross
Text ：Install and open the app to earn Points!
Top 3 Ad Creative of Picture Cross
Ad Details ：
Headline ：Picture Cross - logic puzzles
Text ：Beautiful nonograms.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 364 | 141 |
| Popularity | 983 | 979 | 966 |
| Dimensions | 224 x 400 | 640 x 1136 | 406 x 720 |
| Creative Type | Video | Video | Video |
| Network | IronSource | Google Ads(Admob) | |
| Related Ads | 1 | 5 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | Norway,Canada,Spain | France,Belgium,Luxembourg,Central African,Monaco,Congo,Switzerland |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for Picture Cross in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Picture Cross's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Picture Cross, you can click the app name below to view related reports, or you can find more info in ASOTools.