Picwise Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Picwise's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Picwise.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Picwise
App Name : Picwise
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : BLACKCODE BILISIM VE DANISMANLIK LIMITED SIRKETI
Publisher : Instagram
Total creative ads during the time period : 22
Duration : 9
Popularity : 1,172
Check ASO Keywords of Picwise
2. Picwise’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Picwise in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Picwise in the recent period. As of 2020-09-11, among the Picwise‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 71.43%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-11, Picwise's the proportion of networks impressions are placed like this:
Facebook's proportion is 88.11%,
Instagram's proportion is 11.89%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-11, Picwise‘s network with the most ads is Facebook and its proportion is 85.71%.
3. Top 3 Ad Creative Analysis of Picwise
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Picwise. We can see some advertising trends.
Top 1 Ad Creative of Picwise
Ad Details ：
Headline ：Download Free!
Text ：
Top 2 Ad Creative of Picwise
Ad Details ：
Headline ：Download Free!
Text ：
Top 3 Ad Creative of Picwise
Ad Details ：
Headline ：Download Free!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 3 | 3 |
| Popularity | 55 | 55 | 55 |
| Dimensions | 340 x 426 | 340 x 426 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Picwise in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Picwise's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Picwise, you can click the app name below to view related reports, or you can find more info in ASOTools.