Pivo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pivo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pivo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pivo
App Name : Pivo
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : OP Ryhmä
Publisher : Instagram,UC Mini-Download Video Status & Movies,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call,Treehouse Table,YouCam Nails - Manicure Salon for Custom Nail Art,Text Free: WiFi Calling App ,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 216
Duration : 1,205
Popularity : 49,675
Check ASO Keywords of Pivo
2. Pivo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pivo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pivo in the recent period. As of 2021-03-11, among the Pivo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 68.42%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 31.58%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Pivo's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.24%,
Facebook's proportion is 28.92%,
Messenger's proportion is 27.98%,
Audience Network's proportion is 13.86%,
's proportion is .
In the date of 2021-03-11, Pivo‘s network with the most ads is Facebook and its proportion is 31.58%.
3. Top 3 Ad Creative Analysis of Pivo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pivo. We can see some advertising trends.
Top 1 Ad Creative of Pivo
Ad Details ：
Headline ：Helppo mobiilimaksu
Text ：Siirrä rahaa puhelinnumerolla, jaa yhteisiä kuluja ja maksa puhelimella netissä ja kaupan kassalla.
Top 2 Ad Creative of Pivo
Ad Details ：
Headline ：Helppo mobiilimaksu
Text ：Siirrä rahaa puhelinnumerolla, jaa yhteisiä kuluja ja maksa puhelimella netissä ja kaupan kassalla.
Top 3 Ad Creative of Pivo
Ad Details ：
Headline ：Helppo mobiilimaksu
Text ：Siirrä rahaa puhelinnumerolla, jaa yhteisiä kuluja ja maksa puhelimella netissä ja kaupan kassalla.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 204 | 204 | 204 |
| Popularity | 972 | 972 | 970 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Finland | Finland | Finland |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Pivo in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Pivo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pivo, you can click the app name below to view related reports, or you can find more info in ASOTools.