PiyoLog - Newborn Baby Care Tracker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PiyoLog - Newborn Baby Care Tracker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PiyoLog - Newborn Baby Care Tracker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PiyoLog - Newborn Baby Care Tracker
App Name : PiyoLog - Newborn Baby Care Tracker
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : PiyoLog Inc.
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,ArtistA Photo Editor: Cartoon Face, Photo Art Cam,Avira Antivirus 2020 - Virus Cleaner & VPN,7 Minute Workout
Total creative ads during the time period : 222
Duration : 568
Popularity : 57,187
Check ASO Keywords of PiyoLog - Newborn Baby Care Tracker
2. PiyoLog - Newborn Baby Care Tracker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PiyoLog - Newborn Baby Care Tracker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PiyoLog - Newborn Baby Care Tracker in the recent period. As of 2021-03-14, among the PiyoLog - Newborn Baby Care Tracker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 72.0%, Carousel category's proportion is 28.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, PiyoLog - Newborn Baby Care Tracker's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.85%,
Audience Network's proportion is 25.04%,
Instagram's proportion is 24.98%,
Facebook's proportion is 24.14%,
's proportion is .
In the date of 2021-03-14, PiyoLog - Newborn Baby Care Tracker‘s network with the most ads is Messenger and its proportion is 26.0%.
3. Top 3 Ad Creative Analysis of PiyoLog - Newborn Baby Care Tracker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PiyoLog - Newborn Baby Care Tracker. We can see some advertising trends.
Top 1 Ad Creative of PiyoLog - Newborn Baby Care Tracker
Ad Details ：
Headline ：育児記録 - ぴよログ
Text ：／ 昼夜暇なく大変な育児だから、 もっと夫に育児参加して欲しい😥 ＼ 育児記録を共有することで、 夫に育児の状況を知ってもおう❗️ 積極的な育児参加🍼に繋がる 育児記録アプリのぴよログ🐣
Top 2 Ad Creative of PiyoLog - Newborn Baby Care Tracker
Ad Details ：
Headline ：育兒記錄 - Piyo日誌
Text ：赤ちゃんが産まれたら毎日の育児記録が大変💦 ぴよログを使えば片手で楽々🎵 Googleアシスタントを使って声での記録もできちゃいます🔈...
Top 3 Ad Creative of PiyoLog - Newborn Baby Care Tracker
Ad Details ：
Headline ：育兒記錄 - Piyo日誌
Text ：いつ授乳したんだっけ🍼？ 今日ってもうウンチ💩した？ どれくらい寝てるのかな😴？ ぴよログで育児記録をつけてみよう✏️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 111 | 104 |
| Popularity | 717 | 406 | 349 |
| Dimensions | 796 x 415 | 750 x 750 | |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 2 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for PiyoLog - Newborn Baby Care Tracker in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free PiyoLog - Newborn Baby Care Tracker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PiyoLog - Newborn Baby Care Tracker, you can click the app name below to view related reports, or you can find more info in ASOTools.