Sumikkogurashi Farm Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sumikkogurashi Farm's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sumikkogurashi Farm.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sumikkogurashi Farm
App Name : Sumikkogurashi Farm
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Imagineer Co.,Ltd.
Publisher : Instagram,Facebook,Pharaoh Soul Egyptian Tale,Image to PDF Converter,Rally Raid,Mors. : The Morse Code Trainer
Total creative ads during the time period : 425
Duration : 170
Popularity : 57,031
Check ASO Keywords of Sumikkogurashi Farm
2. Sumikkogurashi Farm’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sumikkogurashi Farm in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sumikkogurashi Farm in the recent period. As of 2021-03-15, among the Sumikkogurashi Farm‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 61.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.93%, Carousel category's proportion is 37.96%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Sumikkogurashi Farm's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 24.97%,
Messenger's proportion is 24.96%,
Instagram's proportion is 24.96%,
Google Ads(Admob)'s proportion is 0.11%.
In the date of 2021-03-15, Sumikkogurashi Farm‘s network with the most ads is Facebook and its proportion is 24.07%.
3. Top 3 Ad Creative Analysis of Sumikkogurashi Farm
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sumikkogurashi Farm. We can see some advertising trends.
Top 1 Ad Creative of Sumikkogurashi Farm
Ad Details ：
Headline ：すみっコぐらし農園
Text ：農園を作るだけじゃない！ すみっコたちを自由に着せ替えることも可能！
Top 2 Ad Creative of Sumikkogurashi Farm
Ad Details ：
Headline ：すみっコぐらし農園
Text ：農園で様々な作物を育てたり、 おやつや料理も作れちゃいます！
Top 3 Ad Creative of Sumikkogurashi Farm
Ad Details ：
Headline ：すみっコぐらし農園
Text ：注文にこたえて獲得したコインやアイテムで 自分だけの農園を作っちゃおう♪
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 74 | 74 |
| Popularity | 506 | 506 | 506 |
| Dimensions | 340 x 426 | 340 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Sumikkogurashi Farm in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Sumikkogurashi Farm's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sumikkogurashi Farm, you can click the app name below to view related reports, or you can find more info in ASOTools.