Pizza Hut HK Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pizza Hut HK’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pizza Hut HK.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pizza Hut HK

App Name : Pizza Hut HK

Logo

Pizza Hut HK-SocialPeta

OS : iOS

Network : Google Ads(Admob),Instagram,Facebook

Developer : Pizza Hut Hong Kong Management Limited

Publisher : Bubble Shooter - Pop Bubbles,新式小說閱讀器,Block Puzzle Woody Origin,Letter Soup,Pro des Mots™,Hush Little Baby - Fun Activities and Sing Along,Crossword – World's Biggest

Total creative ads during the time period : 52

Duration : 463

Popularity : 2,869

2. Pizza Hut HK’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pizza Hut HK in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pizza Hut HK in the recent period. As of 2020-08-31, among the Pizza Hut HK‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Pizza Hut HK’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, Pizza Hut HK‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Pizza Hut HK

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pizza Hut HK. We can see some advertising trends.

Top 1 Ad Creative of Pizza Hut HK

Ad Details :

Headline :

Text :【🤷🏻♂️買一送一咁抵~外送速遞都歎得到喇!🤷🏻♀️】 自從「WOW 買⼀送一」優惠返嚟之後,見到好多人都舉高雙手,抬住幾個走,就知道呢個優惠有幾受歡迎啦!所以 Pizza Hut 決定再加碼,將優惠延伸至外送速遞!叫普通批或大批,都係一個批嘅價錢,就可以歎到兩個批,仲可以加錢升級芝心批或芝脆批添~優惠適用於外賣⾃取或外送速遞*,嚟分店落單或網上輸入優惠碼「P0820」就歎得到! 抬多幾個Pizza走: https://bit.ly/2PSKu9q *凡選擇本次買一送一優惠及選用外送速遞服務,每組優惠需收取$20買一送一外送附加費 條款及細則: ‧ 推廣期至2020年8月31日 ‧ 適用於Pizza Hut香港及澳門分店 (活@KCC、峻巒、日出康城、竹園廣場及水泉澳分店除外) ‧ 顧客於選購時輸入/提供優惠碼「P0820」即可享用本優惠 ‧ 適用於星期一至日 ‧ 優惠只適用於外賣自取及外送速遞 ‧ 外送速遞優惠只適用於星期一至五,每組買一送一優惠需收取$20買一送一外送附加費 ‧ 外賣自取優惠逢星期六及日最後下單時間為下午5時半,而最後取貨時間為下午7時 ‧ 凡選擇本次買一送一優惠及選用外送速遞服務,每組優惠需收取$20買一送一外送附加費 ‧ 優惠不適用於購買海鮮至尊、錦繡至尊、火辣滋味、二重奏必勝批、自選餡料批及限時推廣必勝批 ‧ 顧客可選擇升級芝心批每個+$19 / 芝脆批每個+$23 (升級選擇不包括扭扭批) ‧ 優惠推廣適用於普通及大批 ‧ 優惠不可與其他優惠同用,包括Pizza Card / 長者卡 / 員工証 / JSA會員卡 / 金會員9折優惠 / Enjoy (group) Card / 恒生卡 ‧ 會員可透過此優惠賺取會員積分 ‧ 不適用於任何盤裝派對美食、生日派對、兒童開心之旅、Pizza體驗派對、分享1+1及購買現金券 ‧ 食品圖片只供參考 ‧ 如有任何爭議,香港必勝客保留有關優惠使用之最終決定權 #PizzaHutHK #WOW好抵呀 #買一送一 #一個價兩個批 #加碼外送速遞

Top 2 Ad Creative of Pizza Hut HK

Ad Details :

Headline :香港必勝客

Text :【超筍優惠 】🛍 Pizza Hut即日起推出7月仲夏優惠,由7月15日至31日期間,外賣自取可享有單點餐牌7折優惠,Pizza、小食、飯、意粉同甜品都用得㗎!適用於星期一至日!食多幾次都得啦! 立即預訂外賣:https://bit.ly/395IIed 使用條款及細則: ‧ 推廣期由2020年7月15日至31日 ‧ 只適用於Pizza Hut香港分店 (活@KCC及峻巒分店除外) ‧ 適用於星期一至日 ‧ 優惠不可與其他優惠同用,包括Pizza Card / 長者卡 / 員工証 / JSA會員卡 / 金會員9折優惠 / Enjoy (group) Card / 恒生卡 ‧ 會員可透過此優惠賺取會員積分 ‧ 不適用於任何盤裝派對美食、生日派對、兒童開心之旅、Pizza體驗派對、Wow Wed狂熱星期三、分享1+1及購買現金券 ‧ 如有任何爭議,香港必勝客保留有關優惠使用之最終決定權 #PizzaHutHK #外賣自取單點餐牌7折 #適用於星期一至日

Top 3 Ad Creative of Pizza Hut HK

Ad Details :

Headline :Pizza Hut HK

Text :【🤷♂️買一送一咁抵~外送速遞都歎得到喇!🤷♀️】 自從「WOW 買⼀送一」優惠返嚟之後,見到好多人都舉高雙手,抬住幾個走,就知道呢個優惠有幾受歡迎啦!所以 Pizza Hut 決定再加碼,將優惠延伸至外送速遞!叫普通批或大批,都係一個批嘅價錢,就可以歎到兩個批,仲可以加錢升級芝心批或芝脆批添~優惠適用於外賣⾃取或外送速遞*,嚟分店落單或網上輸入優惠碼「P0820」就歎得到! 抬多幾個Pizza走: https://bit.ly/2PSKu9q *凡選擇本次買一送一優惠及選用外送速遞服務,每組優惠需收取$20買一送一外送附加費 條款及細則: ‧ 推廣期至2020年8月31日 ‧ 適用於Pizza Hut香港及澳門分店 (活@KCC、峻巒、日出康城、竹園廣場及水泉澳分店除外) ‧ 顧客於選購時輸入/提供優惠碼「P0820」即可享用本優惠 ‧ 適用於星期一至日 ‧ 優惠只適用於外賣自取及外送速遞 ‧ 外送速遞優惠只適用於星期一至五,每組買一送一優惠需收取$20買一送一外送附加費 ‧ 外賣自取優惠逢星期六及日最後下單時間為下午5時半,而最後取貨時間為下午7時 ‧ 凡選擇本次買一送一優惠及選用外送速遞服務,每組優惠需收取$20買一送一外送附加費 ‧ 優惠不適用於購買海鮮至尊、錦繡至尊、火辣滋味、二重奏必勝批、自選餡料批及限時推廣必勝批 ‧ 顧客可選擇升級芝心批每個+$19 / 芝脆批每個+$23 (升級選擇不包括扭扭批) ‧ 優惠推廣適用於普通及大批 ‧ 優惠不可與其他優惠同用,包括Pizza Card / 長者卡 / 員工証 / JSA會員卡 / 金會員9折優惠 / Enjoy (group) Card / 恒生卡 ‧ 會員可透過此優惠賺取會員積分 ‧ 不適用於任何盤裝派對美食、生日派對、兒童開心之旅、Pizza體驗派對、分享1+1及購買現金券 ‧ 食品圖片只供參考 ‧ 如有任何爭議,香港必勝客保留有關優惠使用之最終決定權 #PizzaHutHK #WOW好抵呀 #買一送一 #一個價兩個批 #加碼外送速遞

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 11 5 7
Popularity 84 73 73
Dimensions 400 x 224 720 x 720 1280 x 720
Creative Type Video Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries China Taiwan,Hong Kong,Macau China
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for Pizza Hut HK in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Pizza Hut HK’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pizza Hut HK, you can click the app name below to view related reports.