Pizza Hut HK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pizza Hut HK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pizza Hut HK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pizza Hut HK
App Name : Pizza Hut HK
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Pizza Hut Hong Kong
Publisher : Instagram,Facebook,Bubble Shooter - Pop Bubbles,新式小說閱讀器,KJV Audio - Free Holy Bible and Daily Verses,First Grade Math Learning Game,Bubble Tropic,Gravity Bubbles
Total creative ads during the time period : 365
Duration : 725
Popularity : 21,197
Check ASO Keywords of Pizza Hut HK
2. Pizza Hut HK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pizza Hut HK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pizza Hut HK in the recent period. As of 2021-05-20, among the Pizza Hut HK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-20, Pizza Hut HK's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.45%,
Instagram's proportion is 34.45%,
Messenger's proportion is 31.09%,
's proportion is ,
's proportion is .
In the date of 2021-05-20, Pizza Hut HK‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Pizza Hut HK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pizza Hut HK. We can see some advertising trends.
Top 1 Ad Creative of Pizza Hut HK
Ad Details ：
Headline ：
Text ：🎉【破天荒雙重優惠返嚟喇！】🙌🏻
曾經有一份真摯嘅雙重優惠放喺小編我面前，我冇去珍惜，直到失去咗我先後悔莫及。
不過，而家有機會可以重新嚟過喇！因為Pizza Hut破天荒雙重優惠返嚟喇！呢個優惠係有期限㗎，所以唔好再諗喇，即刻就嚟買你既心水美食啦！💖
第一重優惠：於星期一至五 (公眾假期除外)，喺Pizza Hut惠顧外賣自取或堂食滿$200*，即減$40！購買任何食品或飲品都得㗎！推廣期有限，記住唔好錯過呀！
加倍優惠：可與其他優惠一齊使用^ (包括金會員折扣)，雙重優惠，抵上加抵！
雙重優惠傳送門：https://bit.ly/3cv7Igi
*以折扣後金額計算（不包括小費及加一服務費）
^不可與員工証/ JSA會員卡優惠同用
使用條款及細則：
•只適用於星期一至五 (不適用於10 月26日)
•只適用於香港分店 (活@KCC分店及峻巒分店除外)
•不適用於任何生日派對、兒童開心之旅、Pizza 體驗派對及購買現金券/必勝批換領券
•每張賬單只接受使用優惠一次
•可透過此優惠賺取Pizza Hut會員或yuu積分
•食物圖片只供參考
•如有任何爭議，香港必勝客保留有關優惠使用之最終決定權
#PizzaHutHK #破天荒雙重優惠 #強勢回歸 #買滿200即減40 #只限外賣自取或堂食 #只適用於星期一至五 #任何食品或飲品都用得 #金會員折扣可同時使用
Top 2 Ad Creative of Pizza Hut HK
Ad Details ：
Headline ：
Text ：【大批孖寶優惠嚟喇】
最佳拍檔永遠係~~ 😎🤩Pizza Hut入面嘅最佳拍檔係邊個? 當然係大批孖寶啦！😍有咩比起食一個pizza開心? 緊係食兩個Pizza啦！✌️而家大批孖寶優惠*，低至$288就可以買兩個大批，仲要有12款Pizza任你揀！😋新登場鬆軟又有咬口嘅三藩市手藝大批都試得，仲可以加錢轉芝心批/芝脆批/扭扭批添！呢個優惠係外送或者外賣自取限定，唔好錯過啦！💃 🕺
即刻打孖嚟，拍住上: https://bit.ly/2D7vQsm
*此優惠不適用於珍寶雙料批、海鮮至尊、二重奏必勝批及自選餡料批，推廣受條款及細則約束，食物圖片只供參考
#PizzaHutHK #大批打孖嚟 #最佳拍檔 #三藩市式手藝批 #芝心批 #芝脆批 #扭扭批
Top 3 Ad Creative of Pizza Hut HK
Ad Details ：
Headline ：香港必勝客
Text ：【 估你唔到好味道喎😋】
嘩嘩嘩！Pizza Hut 又嚟搞搞新意思喇🍕！今次帶嚟嘅係全新「黃金海鮮批」，唔只有香脆嘅芝士扭紋批邊，仲創新加入傳統滋味 — 瑤柱絲、大蝦、魷魚圈，仲有鮑魚汁同鹹蛋黃醬！估你唔到嘅中西合璧，更係估你唔到咁好味呀😋！快啲叫埋啲親朋戚友Order返個，齊齊食出驚喜滿 Fun 啦！
即刻試吓：https://bit.ly/39gdJ0G
#PizzaHutHK
#黃金海鮮批
#中西合璧
#估你唔到好味道
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 25 | 33 | 25 |
| Popularity | 122 | 120 | 94 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 3 |
| Countries | Hong Kong | Hong Kong | Hong Kong,Norway |
| Language | Chinese (Traditional) | Italian | Norwegian |
Through the above analysis, we can see that the most effective channel for Pizza Hut HK in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Pizza Hut HK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pizza Hut HK, you can click the app name below to view related reports, or you can find more info in ASOTools.