Pizza Lab Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pizza Lab's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pizza Lab.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pizza Lab
App Name : Pizza Lab
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Outcon
Publisher : Instagram,Facebook
Total creative ads during the time period : 73
Duration : 111
Popularity : 19,456
Check ASO Keywords of Pizza Lab
2. Pizza Lab’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pizza Lab in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pizza Lab in the recent period. As of 2021-03-16, among the Pizza Lab‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 88.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 11.11%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Pizza Lab's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.84%,
Messenger's proportion is 26.8%,
Facebook's proportion is 23.23%,
Audience Network's proportion is 23.13%,
's proportion is .
In the date of 2021-03-16, Pizza Lab‘s network with the most ads is Facebook and its proportion is 27.78%.
3. Top 3 Ad Creative Analysis of Pizza Lab
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pizza Lab. We can see some advertising trends.
Top 1 Ad Creative of Pizza Lab
Ad Details ：
Headline ：2лв Отстъпка за Добре Дошъл
Text ：Поръчай пица и вземи на място дори и през локдауна! Грабни подарък за добре дошъл и се възползвай от още допълнителни изненади 😍
Top 2 Ad Creative of Pizza Lab
Ad Details ：
Headline ：Подарък за Добре Дошъл
Text ：🍕Pizzalab и през локдауна! Поръчай през приложението и вземи на място. Очаква те и специален подарък за добре дошъл 🤩
Top 3 Ad Creative of Pizza Lab
Ad Details ：
Headline ：Пица и През Локдауна
Text ：Пица и през ЛОКДАУНА! Поръчай през приложението и вземи от най-близката до теб LAB-оратория. Очаква те подарък за добре дошъл и още много изненади 😍🍕
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 110 | 110 | 110 |
| Popularity | 847 | 844 | 843 |
| Dimensions | 240 x 426 | 426 x 426 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Bulgaria | Bulgaria | Bulgaria |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Pizza Lab in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Pizza Lab's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pizza Lab, you can click the app name below to view related reports, or you can find more info in ASOTools.