Place Blade Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Place Blade's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Place Blade.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Place Blade
App Name : Place Blade
Logo：
OS : iOS
Network : Facebook,Instagram,YouTube
Developer : Heineken International
Publisher : Instagram
Total creative ads during the time period : 49
Duration : 391
Popularity : 3,586
Check ASO Keywords of Place Blade
2. Place Blade’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Place Blade in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Place Blade in the recent period. As of 2021-05-27, among the Place Blade‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Place Blade's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Place Blade‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Place Blade
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Place Blade. We can see some advertising trends.
Top 1 Ad Creative of Place Blade
Ad Details ：
Headline ：Heineken Chile
Text ：El mejor regaloneo es un schop en casa y servido a la temperatura perfecta. Encuentra #HeinekenBlade en @labarraccu
Top 2 Ad Creative of Place Blade
Ad Details ：
Headline ：
Text ：El servido de tu cerveza ideal se ve perfecto desde todos los ángulos.
Con #HeinekenBlade ahora puedes tener el schop perfecto servido en casa. 🍺
¿Quieres el tuyo? Compra en La Barra
Top 3 Ad Creative of Place Blade
Ad Details ：
Headline ：Heineken Chile
Text ：Te mereces la experiencia de un schop perfecto servido en casa. Encuentra tu #HeinekenBlade en @labarraccu
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 105 | 27 | 24 |
| Popularity | 371 | 129 | 121 |
| Dimensions | 1024 x 1280 | 340 x 426 | 720 x 900 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Chile | Panama,Argentina,Colombia,Venezuela,Cuba,Mexico,Paraguay,Peru,Chile,Spain | Panama,Chile,Colombia,Peru,Cuba,Mexico,Venezuela,Spain,Argentina,Paraguay |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Place Blade in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Place Blade's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Place Blade, you can click the app name below to view related reports, or you can find more info in ASOTools.