WeCover Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WeCover's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WeCover.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WeCover
App Name : WeCover
Logo：
OS : Android
Network : Instagram,Messenger,Audience Network
Developer : WeCover
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,PixBox Coloring - Color by number Sandbox
Total creative ads during the time period : 375
Duration : 654
Popularity : 62,790
Check ASO Keywords of WeCover
2. WeCover’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WeCover in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WeCover in the recent period. As of 2021-03-16, among the WeCover‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.55%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.18%, Carousel category's proportion is 27.27%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, WeCover's the proportion of networks impressions are placed like this:
Facebook's proportion is 39.76%,
Instagram's proportion is 20.14%,
Messenger's proportion is 20.14%,
Audience Network's proportion is 19.97%,
's proportion is .
In the date of 2021-03-16, WeCover‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of WeCover
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WeCover. We can see some advertising trends.
Top 1 Ad Creative of WeCover
Ad Details ：
Headline ：Asegura tu Samsung S20
Text ：Ahora con WeCover puedes disfrutar de tu Samsung S20. Aseguralo desde $280 por mes, desde nuestra app, en tan solo unos minutos 😉
Top 2 Ad Creative of WeCover
Ad Details ：
Headline ：ASEGURÁ TU BICI
Text ：Ahora también podés asegurar tu bici 🚲 por día o por mes, de la forma más rápida y...
Top 3 Ad Creative of WeCover
Ad Details ：
Headline ：
Text ：¡Nos renovamos! ¡Entrá ahora y conocé la primer App On-Demand para asegurar tus cosas!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 88 | 68 |
| Popularity | 495 | 482 | 475 |
| Dimensions | 2048 x 2048 | 750 x 750 | 424 x 426 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 50 | 1 |
| Countries | Mexico,Peru,Chile,Venezuela,Paraguay,Argentina,Cuba,Colombia,Spain,Panama | Argentina,Colombia,Mexico,Chile,Peru,Venezuela,Panama,Cuba,Paraguay,Spain | Argentina |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for WeCover in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WeCover's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WeCover, you can click the app name below to view related reports, or you can find more info in ASOTools.