The National Lottery - Lotto, EuroMillions more Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The National Lottery - Lotto, EuroMillions more's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The National Lottery - Lotto, EuroMillions more.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The National Lottery - Lotto, EuroMillions more
App Name : The National Lottery - Lotto, EuroMillions more
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Camelot UK Lotteries Limited
Publisher : Instagram,Facebook,Pirate Slots: VR Slot Machine (Google Cardboard)
Total creative ads during the time period : 326
Duration : 2,108
Popularity : 68,037
Check ASO Keywords of The National Lottery - Lotto, EuroMillions more
2. The National Lottery - Lotto, EuroMillions more’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The National Lottery - Lotto, EuroMillions more in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The National Lottery - Lotto, EuroMillions more in the recent period. As of 2021-03-16, among the The National Lottery - Lotto, EuroMillions more‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 68.42%, Playable Ads category's proportion is 0.0%, Image category's proportion is 31.58%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, The National Lottery - Lotto, EuroMillions more's the proportion of networks impressions are placed like this:
Facebook's proportion is 53.88%,
Instagram's proportion is 46.12%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, The National Lottery - Lotto, EuroMillions more‘s network with the most ads is Facebook and its proportion is 57.89%.
3. Top 3 Ad Creative Analysis of The National Lottery - Lotto, EuroMillions more
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The National Lottery - Lotto, EuroMillions more. We can see some advertising trends.
Top 1 Ad Creative of The National Lottery - Lotto, EuroMillions more
Ad Details ：
Headline ：The Official National Lottery® app
Text ：Play your favourite games and check your results in an instant with The National Lottery® App! Download today to find out more!
Top 2 Ad Creative of The National Lottery - Lotto, EuroMillions more
Ad Details ：
Headline ：The Official National Lottery® app
Text ：Play your favourite games and check your results in an instant with The National Lottery® App! Download today to find out more!
Top 3 Ad Creative of The National Lottery - Lotto, EuroMillions more
Ad Details ：
Headline ：The Official National Lottery® app
Text ：The Official National Lottery App is the easiest way to manage your game play. Whether you’re a regular or new player, buy tickets from the palm of your hand. After a draw is made check the latest lottery results against your lucky numbers to see if you’re a winner, or simply scan your ticket. D...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 184 | 184 | 311 |
| Popularity | 990 | 989 | 985 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 800 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Canada,United Kingdom,Australia,United States | Australia,United States,Canada,United Kingdom | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The National Lottery - Lotto, EuroMillions more in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The National Lottery - Lotto, EuroMillions more's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The National Lottery - Lotto, EuroMillions more, you can click the app name below to view related reports, or you can find more info in ASOTools.