PlaneEnglish Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PlaneEnglish's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PlaneEnglish.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PlaneEnglish
App Name : PlaneEnglish
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : PlaneEnglish
Publisher : Instagram,Facebook,Pilot Test - Private Pilot Airplane Lite (PAR),SkyChartsPro,Two Way : Walkie Talkie,Poemas de amor con imagenes, frases para enamorar
Total creative ads during the time period : 277
Duration : 515
Popularity : 31,143
Check ASO Keywords of PlaneEnglish
2. PlaneEnglish’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PlaneEnglish in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PlaneEnglish in the recent period. As of 2021-05-26, among the PlaneEnglish‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.52%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.48%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, PlaneEnglish's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.95%,
Facebook's proportion is 24.39%,
Messenger's proportion is 23.82%,
Audience Network's proportion is 22.84%,
's proportion is .
In the date of 2021-05-26, PlaneEnglish‘s network with the most ads is Facebook and its proportion is 25.81%.
3. Top 3 Ad Creative Analysis of PlaneEnglish
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PlaneEnglish. We can see some advertising trends.
Top 1 Ad Creative of PlaneEnglish
Ad Details ：
Headline ：Need help on aviation comms? Meet ARSim by PlaneEnglish.
Text ：ARSim Aviation Radio Simulator. Master comms for less than the price of 10 minutes of flight time.
Top 2 Ad Creative of PlaneEnglish
Ad Details ：
Headline ：Need help on aviation comms? Meet ARSim by PlaneEnglish.
Text ：ARSim Aviation Radio Simulator. Master comms for less than the price of 10 minutes of flight time.
Top 3 Ad Creative of PlaneEnglish
Ad Details ：
Headline ：Need help on aviation comms? Meet ARSim by PlaneEnglish.
Text ：ARSim Aviation Radio Simulator. Master comms for less than the price of 10 minutes of flight time.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 257 | 257 | 257 |
| Popularity | 779 | 779 | 777 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 4 | 4 | 4 |
| Countries | Australia,United Kingdom,Canada,United States | Australia,United Kingdom,Canada,United States | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PlaneEnglish in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free PlaneEnglish's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PlaneEnglish, you can click the app name below to view related reports, or you can find more info in ASOTools.