Play24 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Play24's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Play24.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Play24
App Name : Play24
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : P4 sp. z o.o. operator sieci Play
Publisher : Pic Quiz,Instagram,Facebook,Block Puzzle Gems Classic 1010,Block Puzzle,Bubble Shooter 2,Train Driver 15
Total creative ads during the time period : 3,009
Duration : 1,044
Popularity : 188,569
Check ASO Keywords of Play24
2. Play24’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Play24 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Play24 in the recent period. As of 2021-05-21, among the Play24‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-21, Play24's the proportion of networks impressions are placed like this:
Instagram's proportion is 41.23%,
Messenger's proportion is 28.54%,
Facebook's proportion is 25.87%,
Google Ads(Admob)'s proportion is 4.36%,
's proportion is .
In the date of 2021-05-21, Play24‘s network with the most ads is Instagram and its proportion is 40.62%.
3. Top 3 Ad Creative Analysis of Play24
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Play24. We can see some advertising trends.
Top 1 Ad Creative of Play24
Ad Details ：
Headline ：Weź udział w Play24
Text ：Nie czekaj i weź udział w loterii Play na Kartę 💜 Zagraj o supernagrody i 100 000 zł co miesiąc! Za sam udział otrzymasz 1 los, a od Play dodatkowo 1 GB w prezencie w aplikacji Play24 🎁 Każde doładowanie to jeszcze więcej szans na wygraną i jeszcze więcej gigabajtów! 😍
Top 2 Ad Creative of Play24
Ad Details ：
Headline ：Sprawdź, ile zebraliśmy
Text ：Kolejny raz pokazaliście, że macie wielkie serca i umiecie grać z głową ❤️ 29. Finał WOŚP upłynął - jak co roku - pod znakiem wspólnego pomagania Dziękujemy wszystkim, którzy wspierali go razem z nami!
Top 3 Ad Creative of Play24
Ad Details ：
Headline ：Graj w Play24
Text ：Loteria Play na Kartę trwa w najlepsze 💜 Weź udział i odbierz w aplikacij Play24 1 los, a dodatkowo od Play 1 GB! Graj o supernagrody, a co miesiąc każdy Twój los weźmie udział w losowaniu 100 000 zł! 🤩 Z kolejnymi doładowaniami zyskujesz więcej szans na wygraną, a w promocji Play dodatkowe gigabajty w prezencie 🎁
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 10 | 22 |
| Popularity | 131 | 104 | 103 |
| Dimensions | 720 x 720 | 1200 x 1200 | 720 x 720 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Poland | Poland | Poland,Georgia |
| Language | Polish | Polish | Polish |
Through the above analysis, we can see that the most effective channel for Play24 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Play24's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Play24, you can click the app name below to view related reports, or you can find more info in ASOTools.