Play24 Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Play24’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Play24.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Play24

App Name : Play24



OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : P4 sp. z o.o. operator sieci Play

Publisher : Pic Quiz,Block Puzzle Gems Classic 1010,Block Puzzle,Bubble Shooter 2,Train Driver 15,Girly HD Wallpapers Backgrounds,Spider Solitaire,Fotor - Photo Editor & Collage

Total creative ads during the time period : 2,450

Duration : 786

Popularity : 143,408

2. Play24’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Play24 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Play24 in the recent period. As of 2020-09-05, among the Play24‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Play24’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Play24‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Play24

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Play24. We can see some advertising trends.

Top 1 Ad Creative of Play24

Ad Details :

Headline :Aktywuj pakiet w Play24

Text :YouTube bez zużywania pakietu danych przez całe lato*? Tak, w Play na Kartę! Skorzystaj z promocji i aktywuj pakiet w aplikacji Play24 ▶️ *Do wykorzystania 100 GB

Top 2 Ad Creative of Play24

Ad Details :

Headline :Play

Text :Wybierz Play na Kartę i dużo łatwiej doładuj swoje konto! Z aplikacją Play24 w kilku prostych krokach doładujesz konto dowolną metodą płatności - przelewem, kartą, przez BLIK, Google Pay lub Apple Pay 📱👈😀

Top 3 Ad Creative of Play24

Ad Details :

Headline :Zgarnij swój bonus

Text :Z bonusem do doładowania śmiało możesz ruszać na koniec internetów! Sprawdź, jak odebrać swój prezent

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 4 26 14
Popularity 90 84 79
Dimensions 1200 x 628 1080 x 565 1200 x 1200
Creative Type Image Image Image
Network Facebook Instagram Facebook
Related Ads 5 2 1
Countries Poland Poland Poland
Language Polish Polish Polish

Through the above analysis, we can see that the most effective channel for Play24 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Play24’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Play24, you can click the app name below to view related reports.