Plus Fitness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Plus Fitness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Plus Fitness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Plus Fitness
App Name : Plus Fitness
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : EGYM Inc
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 142
Duration : 740
Popularity : 13,958
Check ASO Keywords of Plus Fitness
2. Plus Fitness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Plus Fitness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Plus Fitness in the recent period. As of 2021-05-24, among the Plus Fitness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Plus Fitness's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-24, Plus Fitness‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Plus Fitness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Plus Fitness. We can see some advertising trends.
Top 1 Ad Creative of Plus Fitness
Ad Details ：
Headline ：Plus Fitness 24/7 Carseldine
Text ：Carseldine Homemaker Centre
Top 2 Ad Creative of Plus Fitness
Ad Details ：
Headline ：Benefits of Membership
Text ：Local Gym in Epping, 2121, NSW with 24/7 Access. No Lock In Contracts, Low Prices and over 200 Locations. Great class options.
Top 3 Ad Creative of Plus Fitness
Ad Details ：
Headline ：Lincoln Gym | Plus Fitness
Text ：Don’t wait for the ‘new year’ to start the ‘new you’, get started now at Plus Fitness and pay nothing until 2021!
So get a head start and make 2021 your year! Start your new year’s resolution early at Plus Fitness!
Your member benefits will include:
No Lock In Contract putting YOU in control of YOUR membership!
Free tailored fitness program
A great range of classes
Free Member Workout App
Free 'membership on hold' for when you can't make it to the gym
The latest gym equipment… and all of this is just the start!
Click the link below to find out more!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 264 | 234 | 21 |
| Popularity | 999 | 998 | 106 |
| Dimensions | 1000 x 667 | 940 x 788 | 940 x 780 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Israel,Australia | Australia,Russia,Taiwan | United Kingdom,Australia,Canada,United States |
| Language | Dutch | English | English |
Through the above analysis, we can see that the most effective channel for Plus Fitness in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Plus Fitness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Plus Fitness, you can click the app name below to view related reports, or you can find more info in ASOTools.