Plus Fitness Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Plus Fitness’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Plus Fitness.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Plus Fitness

App Name : Plus Fitness

Logo

Plus Fitness-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Netpulse, Inc.

Publisher : Fotor - Photo Editor & Collage,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),BeautyPlus - Easy Photo Editor Selfie Camera,Korean Food Recipes - 10k Recipes

Total creative ads during the time period : 44

Duration : 467

Popularity : 6,616

2. Plus Fitness’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Plus Fitness in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Plus Fitness in the recent period. As of 2020-08-24, among the Plus Fitness‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 80.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 20.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-24, Plus Fitness’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 42.05%,

Audience Network’s proportion is 19.32%,

Instagram’s proportion is 19.32%,

Messenger’s proportion is 19.32%,

’s proportion is .

In the date of 2020-08-24, Plus Fitness‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Plus Fitness

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Plus Fitness. We can see some advertising trends.

Top 1 Ad Creative of Plus Fitness

Ad Details :

Headline :Plus Fitness 24/7 Carseldine

Text :Carseldine Homemaker Centre

Top 2 Ad Creative of Plus Fitness

Ad Details :

Headline :Benefits of Membership

Text :Local Gym in Epping, 2121, NSW with 24/7 Access. No Lock In Contracts, Low Prices and over 200 Locations. Great class options.

Top 3 Ad Creative of Plus Fitness

Ad Details :

Headline :Plus Fitness is Your Local Gym!

Text :Our member benefits include: ✅ No Lock In Contracts ✅ A great range of classes ✅ Free member App ✅ Free 'membership on hold' ✅ The latest gym equipment... and all of this is just the start! Click the link below to find out more!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 182 172 17
Popularity 985 978 92
Dimensions 1000 x 667 940 x 788 400 x 224
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Netherlands,Suriname United Kingdom,Canada,United States,Australia Australia
Language Dutch English English

Through the above analysis, we can see that the most effective channel for Plus Fitness in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Plus Fitness’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Plus Fitness, you can click the app name below to view related reports.