PM Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PM’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PM.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PM
App Name : PM
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Eesti Meedia AS
Publisher :
Total creative ads during the time period : 65
Duration : 465
Popularity : 7,863
2. PM’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PM in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PM in the recent period. As of 2020-09-06, among the PM‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, PM’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-06, PM‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of PM
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PM. We can see some advertising trends.
Top 1 Ad Creative of PM
Ad Details ：
Headline ：Päästjad: oleme sügavalt pettunud ja kaalume palgatõusu saavutamiseks aktsioone
Text ：Päästjad tunnevad, et valitsus on neid petnud ning lubavad vajadusel alustada palgatõusu saavutamiseks aktsioone, märgitakse Eesti Päästeala Töötajate Ametiühingu (EPTAÜ) pöördumises.
Top 2 Ad Creative of PM
Ad Details ：
Headline ：Kas me ainult arvame, et tunneme Venemaad?
Text ：Kuku raadio saates «Neeme Raud. Siin» oli ligi tunnine arutelu sellest, kuidas me Venemaad näeme, kui hästi teda tunneme, sealhulgas ka Venemaalt lähtuvaid ohte, ja kui hästi oskame kõike seda selgitada oma partneritele Euroopa Liidus.
Top 3 Ad Creative of PM
Ad Details ：
Headline ：Tiit Terik valiti Euroopa üleriigiliste omavalitsusliitude katusorganisatsiooni asepresidendiks
Text ：Euroopa üleriigiliste omavalitsusliitude katusorganisatsioon CEMR valis uued liidrid järgmiseks kolmeks aastaks. Üheks liidu asepresidendiks valiti CEMR-i poliitikakomitees Eesti Linnade ja Valdade Liidu juhatuse esimees, Tallinna linnavolikogu esimees Tiit Terik.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 352 | 222 | 100 |
| Popularity | 999 | 997 | 729 |
| Dimensions | 1200 x 630 | 1200 x 630 | 1200 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Estonia | Estonia | Estonia |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for PM in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PM’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PM, you can click the app name below to view related reports.