PM Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PM's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PM.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PM
App Name : PM
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Eesti Meedia AS
Publisher : Instagram,Facebook
Total creative ads during the time period : 187
Duration : 813
Popularity : 18,727
Check ASO Keywords of PM
2. PM’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PM in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PM in the recent period. As of 2021-03-14, among the PM‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, PM's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, PM‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of PM
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PM. We can see some advertising trends.
Top 1 Ad Creative of PM
Ad Details ：
Headline ：Jürgen Ligi: selles kriisis tahaks ma elada
Text ：Jürgen Ligi arrogantsusest räägitakse legende, kuid käesolev artikkel on uus tase. 🤯
Ajal, kus ettevõtjad, kes siiani on moodustanud Reformierakonna põhitoetajaskonna, ja tööinimesed muretsevad palgakärbete ning pankrottide pärast, teatab Jürgen Ligi rõõmsalt, et temale praegune olukord sobib. Tõepoolest, Jürgen Ligil on koht parlamendis ja soliidne palk kindlustatud järgmiste valimisteni ning elevandluust tornist vaadates ei lähe lihtsa inimese käekäik talle korda.
Andrus Ansipil läks eelmise majanduskriisi ajal aasta otsa aega mõistmaks, et kriis on kohal. Jüri Ratas tegutseb oluliselt kiiremini. Rakendatud on mitmeid piiranguid - koos mõistlike eranditega - ja juba täna tutvustati majanduslike meetmete paketti. Seda ikka selleks, et toetada ja kaitsta Eesti tööinimesi ning ettevõtteid. Jürgen Ligi suhtub valitsuse laenu võtmisse skeptiliselt. Jääb mulje, et tema laseks olukorral lihtsalt kulgeda - küll ettevõtjad mülkast kuidagi välja rabelevad.
Kurb, Jürgen Ligi. Kurb.
Top 2 Ad Creative of PM
Ad Details ：
Headline ：Jürgen Ligi: selles kriisis tahaks ma elada
Text ：Koroonaviiruse paanika on põhjustanud nii tõsise majanduslanguse, et see võib raskuselt ületada haiguse võimalikud meditsiinilised tagajärjed, kirjutab riigikogu rahanduskomisjoni liige Jürgen Ligi (Reformierakond).
Top 3 Ad Creative of PM
Ad Details ：
Headline ：Tõnis Mölder: sotsiaalmaksu kärpel oleksid karmid tagajärjed
Text ：Sotsiaalmaks on sihtotstarbeline maks, millest laekuv raha läheb tervishoidu ja pensionite maksmiseks.
Eile avaldas Maksuamet ülevaate, mis puudutab märtsis laekunud riigimakse. Puudujäägid on suured võrreldes eelmise aasta sama perioodi ja selleks aastaks koostatud prognoosiga. Kõigil sektoritel on raske, eriti raske on kindlasti turismi- ja toitlustussektoris.
Riik on tulnud välja selge Töötukassa meetmega, kus ollakse raskel ajal abiks tööandjale oma töötajatele palga maksmisel. Kusjuures Töötukassa tasub riigi poolse hüvitise pealt ise sotsiaalmaksu, töötuskindlustusmakse ja kohustusliku kogumispensioni makse ning tulumaksu. Tegemist on hea meetmega, seda tõestab ka see, et ettevõtjate huvi antud meetme osas on suur, paraku ei paku ükski meede 100% tuge.
Tulla välja ideega, teha sotsilamaksu tasumisel erisusi võib olla sisuliselt mõistetav aga praktiliselt võimatu toetada. Praeguses eriolukorras on märkimisväärselt suurenenud kulutused tervishoiu valdkonnas ja rahastuse vähendamine ei tule kõne allagi. Samuti oleks vastutustundetu hakata kärpima pensione, mis alates 1. aprillist erakorraliselt tõusid.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 185 | 185 | 165 |
| Popularity | 988 | 986 | 974 |
| Dimensions | 1200 x 630 | 1200 x 630 | 1200 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Estonia | Estonia | Estonia |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for PM in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PM's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PM, you can click the app name below to view related reports, or you can find more info in ASOTools.