Podimo - Listen to local and personalised podcasts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Podimo - Listen to local and personalised podcasts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Podimo - Listen to local and personalised podcasts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Podimo - Listen to local and personalised podcasts
App Name : Podimo - Listen to local and personalised podcasts
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Podimo
Publisher : Instagram,Facebook,Video Collage Maker,Treehouse Table,desert sniper shooter 3d - real shooting experince : full free game,TV Listings Germany - Cisana TV+
Total creative ads during the time period : 1,779
Duration : 538
Popularity : 166,030
Check ASO Keywords of Podimo - Listen to local and personalised podcasts
2. Podimo - Listen to local and personalised podcasts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Podimo - Listen to local and personalised podcasts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Podimo - Listen to local and personalised podcasts in the recent period. As of 2021-03-15, among the Podimo - Listen to local and personalised podcasts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Podimo - Listen to local and personalised podcasts's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.41%,
Facebook's proportion is 24.9%,
Instagram's proportion is 24.85%,
Messenger's proportion is 24.85%,
's proportion is .
In the date of 2021-03-15, Podimo - Listen to local and personalised podcasts‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Podimo - Listen to local and personalised podcasts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Podimo - Listen to local and personalised podcasts. We can see some advertising trends.
Top 1 Ad Creative of Podimo - Listen to local and personalised podcasts
Ad Details ：
Headline ：Die besten Podcasts hören
Text ：Zugriff auf mehr als 20 Podimo Originals, die exklusiv für Podimo produziert wurden.
Top 2 Ad Creative of Podimo - Listen to local and personalised podcasts
Ad Details ：
Headline ：Podimo – a world of podcasts
Text ：Finde tolle Geschichten, die zu Dir passen und exklusive Inhalte, die nur bei Podimo zu...
Top 3 Ad Creative of Podimo - Listen to local and personalised podcasts
Ad Details ：
Headline ：Podimo – a world of podcasts
Text ：Schluss mit der Langeweile: Höre Dir mit Podimo tolle Geschichten beim Kochen an.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 193 | 91 | 94 |
| Popularity | 544 | 444 | 444 |
| Dimensions | 512 x 250 | 224 x 400 | 224 x 400 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | Audience Network | Audience Network |
| Related Ads | 4 | 2 | 2 |
| Countries | Germany,Austria,Liechtenstein | Austria,Liechtenstein,Germany | Austria,Liechtenstein,Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Podimo - Listen to local and personalised podcasts in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Podimo - Listen to local and personalised podcasts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Podimo - Listen to local and personalised podcasts, you can click the app name below to view related reports, or you can find more info in ASOTools.