POIEMA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the POIEMA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps POIEMA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of POIEMA
App Name : POIEMA
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : POIEMA
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,SmartNews: Local Breaking News,打工趣 - 最棒的兼職工作資訊平台
Total creative ads during the time period : 152
Duration : 626
Popularity : 19,195
Check ASO Keywords of POIEMA
2. POIEMA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser POIEMA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of POIEMA in the recent period. As of 2021-03-30, among the POIEMA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-30, POIEMA's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.34%,
Instagram's proportion is 24.96%,
Messenger's proportion is 24.96%,
Facebook's proportion is 24.73%,
's proportion is .
In the date of 2021-03-30, POIEMA‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of POIEMA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of POIEMA. We can see some advertising trends.
Top 1 Ad Creative of POIEMA
Ad Details ：
Headline ：POIEMA Fit 零耗材空氣淨化器｜募資正式上線｜贊助現省超過 7,000 元
Text ：#募資正式啟動 #夢幻空氣淨化器 POIEMA 首度推出 #萬元以內的親民機種 - Fit 整合旗下所有最新、最先進的技術與設計，打造體積小巧卻效能驚人的零耗材機種。 承襲往年的慣例，POIEMA Fit 現正以 5 折的早鳥優惠募資當中。 前往募資頁面➜ http://poie.ma/2fit 【POIEMA Fit ｜#產品特色介紹】 ═╣ #1淨化效果 ╠═ 👾細菌病毒 淨化效果 99% 😵甲醛、異味淨化效果 99% 💨PM 2.5 淨化效果 99% 💪 CADR 值高達 233 m3/h ⚡ 適用坪數 8 坪內，平均 13 分鐘就清淨完成 ═╣ #2硬體設計 ╠═ 💸#零耗材集塵系統💸 可水洗重複使用，節省濾網花費又環保 ⚙#採用直流無刷變頻風機⚙ 耐用、省電、高效率，每天電費不到 1 元 👂#降噪設計👂 平均運轉噪音僅 30-40 分貝，相當於圖書館環境 💤#內建光度感測器💤 房間一關燈，自動進入無光舒眠模式 👃內建PM2.5偵測器👃 隨空氣品質自動調整風量，完全自動才能完全安心 ═╣ #3夢幻使用情境 ｜真·全自動模式╠═ 低耗電、零濾網費用、.完全自動設計，加上可 24 小時連續運轉的直流無刷變頻風機。 讓 POIEMA Fit 成為一台只要買回家 ➜ 一鍵開機，不用任何額外操作就能自動運作的 #夢幻機種。 趕快參加募資活動，現省超過 7000 元！ 前往募資頁面➜ http://poie.ma/2fit
Top 2 Ad Creative of POIEMA
Ad Details ：
Headline ：極簡美學生活家電 | POIEMA 終身零耗材空氣淨化器
Text ：
Top 3 Ad Creative of POIEMA
Ad Details ：
Headline ：極簡美學生活家電 | POIEMA 終身零耗材空氣淨化器
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 239 | 239 |
| Popularity | 999 | 974 | 972 |
| Dimensions | 720 x 720 | 400 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Messenger | ||
| Related Ads | 4 | 9 | 9 |
| Countries | Australia,United States,United Kingdom,Canada | Taiwan,Macau,Hong Kong | Taiwan,Macau,Hong Kong |
| Language | English | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for POIEMA in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free POIEMA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to POIEMA, you can click the app name below to view related reports, or you can find more info in ASOTools.