Zombieland: AFK Survival Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zombieland: AFK Survival's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zombieland: AFK Survival.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zombieland: AFK Survival
App Name : Zombieland: AFK Survival
Logo：
OS : Android
Network : Instagram,Messenger,Audience Network
Developer : Sony Pictures Television
Publisher : Instagram,Facebook,The Walking Zombie: Dead City,Blue Light Filter - Night Mode, Night Shift,7 Minute Workout,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 2,693
Duration : 664
Popularity : 694,373
Check ASO Keywords of Zombieland: AFK Survival
2. Zombieland: AFK Survival’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zombieland: AFK Survival in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zombieland: AFK Survival in the recent period. As of 2021-05-27, among the Zombieland: AFK Survival‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 78.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 17.86%, Carousel category's proportion is 3.57%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Zombieland: AFK Survival's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.03%,
Facebook's proportion is 25.01%,
Instagram's proportion is 24.99%,
Audience Network's proportion is 24.97%,
's proportion is .
In the date of 2021-05-27, Zombieland: AFK Survival‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zombieland: AFK Survival
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zombieland: AFK Survival. We can see some advertising trends.
Top 1 Ad Creative of Zombieland: AFK Survival
Ad Details ：
Headline ：Play the official game Now!
Text ：The official Zombieland Game is out! Come join the biggest badasses in history and kill some zombies!
Top 2 Ad Creative of Zombieland: AFK Survival
Ad Details ：
Headline ：Play the official game Now!
Text ：The official Zombieland Game is out! Come join the biggest badasses in history and kill some zombies!
Top 3 Ad Creative of Zombieland: AFK Survival
Ad Details ：
Headline ：Play the official game Now!
Text ：The official Zombieland Game is out! Come join the biggest badasses in history and kill some zombies!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 267 | 234 | 243 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 224 x 400 | 400 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany,Denmark,Canada,United States,Australia,Hong Kong,Norway,New Zealand,Netherlands,United Kingdom,China,France | France,United States,New Zealand,Canada,Germany,Netherlands,Norway,Australia,China,Denmark,Hong Kong,United Kingdom | Hong Kong,Netherlands,China,Canada,United States,Germany,France,Norway,Australia,Denmark,United Kingdom,New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zombieland: AFK Survival in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Zombieland: AFK Survival's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zombieland: AFK Survival, you can click the app name below to view related reports, or you can find more info in ASOTools.